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2 Omnichannel Engagement Jobs

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5.0 - 9.0 years

0 Lacs

maharashtra

On-site

The main purpose of your role is to enable the ethical field force to achieve regional and team Key Performance Indicators (KPIs). You will be responsible for analyzing market, category, and channel opportunities within your territory/area by utilizing real-time omnichannel business intelligence to identify potential for market share growth at the customer/account level. Your role will involve leveraging business analytics and customer insights to continuously analyze growth potential in the region and establish Abbott as the preferred brand through an omnichannel engagement strategy. As part of your responsibilities, you will be tasked with developing and supporting the execution of account plans through an integrated customer omnichannel engagement approach. This will involve deploying marketing programs to target customers and accounts via Medical Representatives, and tracking the success and impact of these programs. Additionally, you will be required to provide ongoing coaching and feedback to medical reps on customer engagement processes, and accelerate their digital knowledge and application through mentoring and coaching. Building and maintaining relationships with customers and accounts across digital, remote/virtual, and face-to-face channels is crucial to increase awareness and loyalty to Abbott brand products. You will collaborate with the training/Sales Force Effectiveness (SFE) team to optimize overall team performance by identifying knowledge and skill gaps in medical reps and creating individual development plans to enhance capabilities across the territory/area. Furthermore, you will provide direct, ongoing support to medical reps in the field through collaborative problem-solving, mentoring, coaching, and feedback. Developing and expanding a network of Key Opinion Leaders (KOLs) throughout the territory/area will also be a key aspect of your role to influence at various levels of accounts, not limited to Healthcare Professionals (HCPs). Your role will require you to work cross-functionally with Marketing, Analytics, and SFE teams to gather and interpret customer and market behavior data. You will be responsible for translating omnichannel engagement data into actionable real-world activities to drive business growth and success.,

Posted 2 days ago

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7.0 - 12.0 years

20 - 22 Lacs

Gurugram

Work from Office

The eDA Lead will play a critical role in designing, implementing, and managing enterprise digital automation strategies for our pharmaceutical client. This role requires deep expertise in Veeva CRM, Omnichannel Engagement (OCE), and related technologies to enhance commercial operations, streamline processes, and improve HCP (Healthcare Professional) engagement. As the eDA Lead, you will collaborate with cross-functional teams, including IT, marketing, sales, and medical affairs, to deliver seamless, compliant, and scalable digital solutions. You will also act as a trusted advisor to the client, ensuring alignment between their business objectives and technology initiatives. Role & responsibilities Lead end-to-end development and deployment of Veeva CLM assets (iDetail, eDetail, Approved Emailers, CLM Presentations). Serve as subject matter expert on Veeva Multichannel CRM, Vault PromoMats, and CLM best practices. Oversee technical scoping, solution design, and build of interactive content using HTML5, JavaScript, and related frameworks. Manage and mentor a team of developers and content producers, ensuring adherence to timelines and quality standards. Coordinate with global stakeholders (brand, medical, regulatory, agencies) to gather requirements and provide technical guidance. Ensure compliance with pharma regulations, data privacy, and Veeva content approval workflows. Troubleshoot and resolve issues related to asset functionality, compatibility, and Veeva integration. Drive innovation by evaluating new features, modules, and automation opportunities within the Veeva ecosystem. Maintain documentation for processes, technical specifications, and best practices. Preferred candidate profile Bachelors degree in Computer Science, Information Technology, or related field. 7+ years experience in digital content production for pharma, with at least 3 years hands-on in Veeva CLM. Strong expertise in Veeva Vault PromoMats, Multichannel CRM, and Approved Email. Proficient in HTML5, CSS, JavaScript, and responsive frameworks (e.g., Bootstrap). Experience leading technical teams and managing multiple projects simultaneously. Solid understanding of pharma regulatory/compliance requirements for digital content. Excellent communication skills; ability to translate business needs into technical solutions. Veeva certifications (Vault, CRM, CLM) are a plus. Experience with global content localization and modular content strategies. Familiarity with Agile/Scrum methodologies. Prior work with animation, interactive media, or advanced analytics in CLM assets.

Posted 3 weeks ago

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