Appliances manager

Key Responsibilities:

1. Sales & Business Development

• Achieve regional sales targets for built-in appliances through effective channel management.
  
• Identify and appoint new trade partners, kitchen dealers, and OEM accounts in the assigned territory.
  
• Build and maintain strong relationships with existing dealers, OEMs, and interior architects.
  
• Develop and execute regional sales strategies aligned with national objectives.
  
• Conduct regular market visits to track competition, pricing, and channel performance.
  

2. Channel Development & Management

• Ensure effective engagement and motivation of trade partners through schemes, product training, and marketing support.
  
• Work closely with OEM partners to ensure timely order closures, product availability, and after-sales coordination.
  
• Strengthen relationships with leading interior designers and architects to promote built-in appliances as part of their kitchen solutions.
  

3. Marketing & Promotion

• Plan and execute regional marketing activities such as product demos, trade meets, influencer engagement, and display setups.
  
• Support retail and dealer showrooms with visual merchandising and branding materials.
  
• Drive digital and offline awareness for the brand in collaboration with the marketing team.
  

4. Product & Technical Expertise

• Maintain sound knowledge of built-in appliances, features, and competitive advantages.
  
• Conduct product training sessions for dealers, architects, and internal sales teams.
  
• Provide technical inputs and recommendations for kitchen layouts involving built-in appliances.
  

5. Cross-functional Coordination

• Coordinate with supply chain and service teams to ensure smooth order execution and post-sales support.
  
• Collaborate with marketing, projects, and design teams for effective lead conversion and customer satisfaction.
  

Key Performance Indicators (KPIs):

• Sales achievement vs. target (monthly/quarterly/annual)
  
• Channel expansion & retention rate
  
• OEM and architect engagement count
  
• Market share growth in assigned region
  
• Customer satisfaction and service feedback
  

Desired Candidate Profile:

• Qualification:

  Graduate / MBA (Marketing or Sales preferred)

• Experience:

  610 years in sales of built-in appliances / kitchen products / consumer durables / modular furniture industry/building material/ premium product

• Skills Required:

• Excellent communication and negotiation skills
  
• Strong network with trade, OEMs, and design community
  
• Good understanding of kitchen design & appliance integration
  
• Strategic thinking and team coordination abilities