APAC Social Marketing Specialist (Shorts)

Oliver Agency

2 - 7 years

3 - 8 Lacs

bengaluru

Posted:4 days ago| Platform:

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Skills Required

social marketing usage campaign management focus agile performance analysis management stakeholder management analytics marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

What you will be doing:

1. Trend Spotting & Editorial Strategy

Culture & Trend Amplification: Work in close collaboration with local social teams, XFN teams, and agencies to identify culture and content trends.
Editorial Planning: Develop regional Shorts editorial strategy and plan for Shorts, working with the local teams and continuously improve editorial plans for APAC YouTube social channels
Creative Development: Develop amazing, innovative creative ideas that people love sharing, ensuring a "Social-first" approach.

2. Go-to-Market (GTM) & Campaign Management

Integrated GTM Execution: Bring to life comprehensive go-to-market plans for Shorts content across a full ecosystem, including owned social channels, earned media, paid social and influencer.
Social & Influencer Campaigns: Develop and execute dedicated social and influencer go-to-market plans and campaigns designed for Shorts.
Agile Execution: Demonstrate a bias for action and execution, managing campaigns with agility to adapt to the fast-moving social landscape.

3. Analytics, Innovation & Stakeholder Management

Data Storytelling: Work with data to tell a good story. Create and deliver compelling presentations that excite global, regional, and cross-functional stakeholders, as well as external partners.
Experimentation & Growth: Drive constant experimentation and innovation by identifying breakthrough opportunities through internal and external data.
Performance Analysis: Analyze successes, failures, and learnings from initiatives to define the "way forward" and continuously optimize strategy.

What you need to be great in this role:

Creative & Strategic Balance: Ability to develop creative ideas while maintaining a strategic view of product goals.
Data Literacy: Strong ability to synthesize data into actionable insights and persuasive narratives.
Communication: Excellent presentation skills, capable of influencing key stakeholders and partners.
Agility: Comfortable working in a fast-paced environment with a strong ability to pivot based on trends and data.
Collaboration: Ability to work effectively with cross-functional teams (Product, PR, Media) and external agencies.
Passion for and inquisitive about AI and new technologies
Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

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