Analyst Relationship Manager

Position Overview:

The Analyst Relationship Manager (ARM) is responsible for developing and managing strategic relationships with key industry analyst and research firms. The role focuses on positioning the company as a thought leader, increasing visibility in analyst evaluations, and ensuring strong representation in industry reports, market guides, and vendor assessments (preferably in IT services, SaaS, or technology sectors).

Key Responsibilities:

• Relationship Management:

  Build and maintain strong, ongoing relationships with analysts and research teams across major firms relevant to the companys business and service lines.

• Analyst Engagement:

  Coordinate regular briefings, inquiries, and update sessions to showcase company strategy, capabilities, customer success stories, and innovations.

• Report Inclusion & Visibility:

  Drive efforts to secure inclusion in key analyst reports, Magic Quadrants, Market Guides, PEAK Matrices, and other vendor assessments.

• Collaboration with Internal Teams:

  Work closely with business units, sales, and marketing to gather and synthesize relevant data, case studies, and proof points to support analyst engagements.

• Content Development:

  Prepare briefing materials, positioning documents, and responses for RFI/RFPs or analyst questionnaires.

• Analyst Insights:

  Track and analyze analyst research to extract insights on market trends, competitor movements, and positioning opportunities; share findings with leadership.

• Thought Leadership:

  Identify co-marketing or collaboration opportunities with analyst firms such as webinars, joint research, or whitepapers.

• Performance Tracking:

  Maintain a calendar of analyst engagements and measure progress through inclusion rates, analyst mentions, and sentiment tracking.

Qualifications:

• Education:

  Bachelors degree in Marketing, Communications, Business Administration, or a related field (MBA preferred).

• Experience:

• 5+ years of experience in Analyst Relations, Corporate Communications, or B2B Marketing (preferably in IT services, SaaS, or technology sectors).
• Proven experience engaging with top-tier analyst firms (Gartner, Forrester, IDC, Everest, ISG, etc.).

• Skills:

• Excellent communication, presentation, and relationship-building skills.
• Strong understanding of market research methodologies and analyst evaluation processes.
• Cross-functional collaboration skills.