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Merkle B2b
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Analyst- Business Intelligence

Analyst- Business Intelligence

Merkle B2b

2 - 4 years

4 - 6 Lacs

Chennai

Posted:1 day ago| Platform:

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Skills Required

QA Basic Usage metadata Excel Workflow management Business intelligence JIRA Analytics SQL

Work Mode

Work from Office

Job Type

Full Time

Job Description

The Data Operations Analyst supports Clients data monetization efforts by building, validating, and distributing a high volume of audience
segments using LiveRamp Connect and Jira. The role focuses on accurate execution of predefined segment logic, platform delivery, and internal workflow tracking serving as the execution engine for segment throughput. .

Job Description:

Key Responsibilities
Build 125 audience segments per week in LiveRamp Connect based on manager-provided definitions. Apply naming conventions, pricing tiers, and destination metadata consistently. Conduct QA on 10% of segments weekly, validating audience size, metadata accuracy, and naming consistency. Publish segments to the LiveRamp Data Marketplace and distribute them to both internal and external destinations. Track delivery statuses and metadata in Jira; update tickets with LiveRamp Segment IDs and QA completion. Maintain entries in the Segment Distribution Tracker and QA log (Excel or Office365 templates). Communicate via Slack and attend weekly check-ins during local business hours. Tools & Platforms
Segment Build: LiveRamp Connect, AWS Athena/SQL (basic usage) Workflow Management: Jira, Confluence Communication: Slack

Documentation: Office365 (Excel, Word)
Certifications (Preferred or Required Within 90 Days)
LiveRamp RampCamp Basic SQL proficiency Jira user-level training (provided by Cybba if needed) Key Performance Indicators
Monthly Output: 500 segments QA Pass Rate: 95%

Ticket Hygiene: 100% of Jira tickets updated weekly
Distribution Completion: 100% of approved segments pushed to destinations Communication SLA: Slack responses within 1 local business day

Ideal Candidate Profile
2 4 years of experience in data operations, analytics, or audience segmentation Strong attention to detail and task execution Comfortable working in Jira-based workflows Familiar with segment creation, tagging, or media delivery workflows

Location:

Chennai

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

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Analyst- Business Intelligence