Amazon PPC Ads Expert

About the Role -

Roles and Responsibilities

1. Campaign Strategy & Setup

• Develop and execute PPC strategies for Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Conduct in-depth keyword research, competitor analysis, and market trend evaluation.
• Build structured PPC campaigns optimized for visibility, conversions, and ACoS improvement.

2. Campaign Optimization

• Monitor daily performance and optimize bids, keywords, placements, and targeting.
• Conduct negative keyword research to minimize wasted ad spend.
• Implement keyword harvesting from auto to manual campaigns.
• Optimize product listings for higher ad relevancy (title, bullets, A+ content feedback).

3. Budget & Performance Management

• Plan and allocate monthly PPC budgets.
• Track KPIs including ACoS, ROAS, TACoS, CTR, CVR.
• Identify growth opportunities and scale profitable campaigns.

4. Analytics & Reporting

• Generate weekly and monthly PPC performance reports.
• Provide actionable insights and recommendations to improve efficiency.
• Use tools such as Amazon Advertising Console, Brand Analytics, Helium 10, Jungle Scout, etc.

5. Cross-functional Collaboration

• Work with the catalog, creative, and inventory teams to ensure campaign alignment.
• Coordinate on product launches and promotional events (Lightning Deals, Coupons, Prime Day, BMSM).

Required Skills & Qualifications

• 1 to 3 years of hands-on experience managing Amazon PPC campaigns.
• Strong understanding of Amazon Seller Central / Vendor Central.
• Expertise in keyword research, bid optimization, and campaign structuring.
• High proficiency in Excel/Google Sheets (Pivot tables, VLOOKUP, reports).
• Strong analytical and problem-solving abilities.
• Experience with third-party tools (Helium 10, PAC, DataDive, etc.) is a plus.
• Preferred Qualifications

Candidate Requirements

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience/Knowledge with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills

Job Type: Full-time

Salary: ₹25,000.00 - ₹35,000.00 per month

• No. of Vacancies:2