Prakash Books

About the Role - We are looking for an experienced Amazon PPC Ads Expert to manage, optimize, and scale our advertising campaigns across Amazon Sponsored Ads. The ideal candidate should have hands-on experience with Amazon Ads, strong analytical skills, and a proven track record of improving ROAS and driving profitable sales growth for D2C or e-commerce brands. Roles and Responsibilities 1. Campaign Strategy & Setup Develop and execute PPC strategies for Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Conduct in-depth keyword research, competitor analysis, and market trend evaluation. Build structured PPC campaigns optimized for visibility, conversions, and ACoS improvement. 2. Campaign Optimization Monitor daily performance and optimize bids, keywords, placements, and targeting. Conduct negative keyword research to minimize wasted ad spend. Implement keyword harvesting from auto to manual campaigns. Optimize product listings for higher ad relevancy (title, bullets, A+ content feedback). 3. Budget & Performance Management Plan and allocate monthly PPC budgets. Track KPIs including ACoS, ROAS, TACoS, CTR, CVR. Identify growth opportunities and scale profitable campaigns. 4. Analytics & Reporting Generate weekly and monthly PPC performance reports. Provide actionable insights and recommendations to improve efficiency. Use tools such as Amazon Advertising Console, Brand Analytics, Helium 10, Jungle Scout, etc. 5. Cross-functional Collaboration Work with the catalog, creative, and inventory teams to ensure campaign alignment. Coordinate on product launches and promotional events (Lightning Deals, Coupons, Prime Day, BMSM). Required Skills & Qualifications 1 to 3 years of hands-on experience managing Amazon PPC campaigns. Strong understanding of Amazon Seller Central / Vendor Central. Expertise in keyword research, bid optimization, and campaign structuring. High proficiency in Excel/Google Sheets (Pivot tables, VLOOKUP, reports). Strong analytical and problem-solving abilities. Experience with third-party tools (Helium 10, PAC, DataDive, etc.) is a plus. Preferred Qualifications Candidate Requirements Proven experience as Digital Marketing Executive or similar role Excellent understanding of digital marketing concepts and best practices Experience/Knowledge with B2C social media, Google Adwords and email campaigns and SEO/SEM Skills and experience in creative content writing Analytical mindset and critical thinking Excellent communication and interpersonal skills Job Type: Full-time Salary: ₹25,000.00 - ₹35,000.00 per month No. of Vacancies:2