AI - CDP - Marketing Analytics - Consultant L9

As a Data Engineer with experience in Customer Data Platform (CDP), your role will involve working with various CDP tools and technologies to manage data integrations, data governance, and data preparation. You will be responsible for implementing schemas, developing unified customer profiles, and utilizing destination SDKs and source SDKs. Your expertise in query services, merge policies, and data governance will be essential for ensuring the accuracy and reliability of data integrations. Key Responsibilities: - Provide strategic advisory services to enhance business performance through data-driven recommendations. - Conduct market research to identify trends and opportunities in the data engineering domain. - Collaborate with cross-functional teams to design and implement data models that support business objectives. - Utilize ETL processes, CI/CD pipelines, and data integration techniques to optimize data workflows. - Collaborate with stakeholders to develop comprehensive customer 360 (C360) views for enhanced decision-making. Required Skills: - Proficiency in ETL processes, data engineering principles, and data modeling techniques. - Experience with GA4/GA360, Adobe Analytics/Customer Journey Analytics, and other analytics platforms. - Familiarity with Google Tag Manager, Adobe Launch/AEP Web SDK, Tealium iQ, and other tag management tools. - Knowledge of visualization tools such as Tableau, Power BI, Looker, etc. - Advanced proficiency in SQL, JavaScript, jQuery, and basic HTML. - Experience with debugging tools like Adobe Launch debugger, Omnibug, Charles, Browser stack, etc. Desired Skills: - Familiarity with Customer Data Platforms (CDPs) like AEP-RTCDP, Tealium, Segment, Lytics, etc. - Experience with personalization and A/B testing tools like Adobe Target, Optimizely, etc. - Knowledge of marketing destinations such as Google Ads, DV360, Adobe Audience Manager, etc. If you are a detail-oriented Data Engineer with a passion for leveraging data to drive business decisions, we encourage you to apply for this exciting opportunity to contribute to our team's success.,