19 Tealium Jobs

Job Title: Senior Associate Tealium Job Summary: 4-6 years of exp with Tealium Experience with Tag Management Tool and CDP tool (customer data platform tool) Hands on data modelling experience, including implementations, upgrades, roll outs and/or support. Good knowledge of the ITIL processes – Incident, change, problem etc. Experience with enterprise performance management, digital transformation, enabling big data / cloud-based analytics strategies (preferred) Curious individual with strong initiative and ability to work in a self-directed environment. Willingness to learn and ramp-up in new technologies and business functions. Ability to have direct discussions with stakeholders to understand their needs and then design, develop, maintain, and elaborate planning models. Proficient with Excel spreadsheet modeling, Excel formulas and functions Team player who possesses strong quantitative and analytical skills, has experience building financial models and enjoys solving and streamlining complex business problems. Enjoys detailed and challenging puzzles, thrives in a fast-paced dynamic environment, and possesses the aptitude to work independently. Experience working in an onshore-offshore development model. Excellent communication skills with the ability to switch contexts between highly technical and business-focused topics quickly and easily. Responsibilities Provide technical support for Tealium users, troubleshooting model issues, access requests, and performance concerns. Investigate and resolve data integration, calculation, and model performance issues. Work closely with business users. Maintain and troubleshoot data integrations between Tealium and external systems Ensure compliance with corporate IT policies and data governance. Document support procedures, troubleshooting steps, and knowledge base for users.

Role: Tealium Developer Location: Hyd/Bang/Pune/Chennai Job Description: We are looking for a skilled Tealium Developer with strong front-end development expertise and a solid understanding of web analytics and data platforms. The ideal candidate will be responsible for implementing and managing client-side tagging solutions using Tealium and integrating with various analytics and marketing platforms. Strong knowledge of JavaScript, HTML, CSS, and API integrations is essential. Familiarity with data handling using Python and SQL, along with exposure to Big Data and cloud environments, is a plus. Design and implement robust Tealium iQ tag management solutions across multiple web properties. Collaborate with front-end and back-end teams to deploy and validate tags and tracking solutions. Write custom JavaScript and leverage Tealium extensions to capture and transform data. Integrate with APIs to pass data between web platforms and analytics tools.

ADOBE EXPERIENCE MANAGER-AEM ARCHITECT ADOBE PRACTICE Expertise in the following languages and technologies: HTML, HTML5, Java Script, XML, Java, WCM, services-based architecture, REST, Web analytics,content targeting.Headless CMS implementation

We are looking for a skilled Tealium Developer with strong front-end development expertise and a solid understanding of web analytics and data platforms.

Job description GA4, GTM experience is mandatory. We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent thats bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it? We understand that you are looking for growth in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We believe in creating leaders of tomorrow and mentor our leads to help them grow and nurture them as people managers and account managers. We are a rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of these will lead to a truly differentiated experience for you. If this excites you, then apply below. Lead Software Engineer You will be responsible for: (Job description) End to end Web Analytics Implementation project activation Defining the Technical Implementation and Datalayer Architecture during tag implementation Integrating other solutions like Consent Management (OneTrust), Observepoint, ETL tools (Alteryx) with the Google Analytics Platform Gathering the technical requirements from the client and creating the documentation like SDR, Tech Spec, MRD Plan and implement methods to measure experiences, including Tag Management Solutions like Tealium iQ (primarily), Adobe Launch, Adobe Analytics, Dynamic Tag Manager, Ensighten, Google Tag Manager Understand and use multitude of tag managers and writing JavaScript code to realize client driven business requirements Responsible for site optimization with an ability to solution design and implement the analytics strategy and technology needed to gain and stitch together insights into both online and physical location activity Marketing Performance analysis i.e. data aggregation (leveraging marketing & click-stream APIs, data cleaning & transformation), analysis & segmentation, targeting & integration A/B testing, MVT/Optimization framework(s) using tools like Adobe Target Develop the strategy of enterprise level solutions as well as architecting extensible and maintainable solutions utilizing the Adobe and Google analytics platforms Excellent understanding of digital analytics specially Clickstream Data Ability to create data visualization dashboards specially on Workspace, Data Studio, MS Excel and Adobe Report builder Agile method understanding About you: (Desired profile) Analytics Platforms - Google Analytics, Adobe Analytics/Omniture SiteCatalyst, Matomo/Piwik Tag Managers Adobe Launch/DTM, Tealium IQ, Google Tag Manager, Piwik Pro, Signal/Bright Tag Optimization Platform Adobe Target, Google Optimize, Optimizely1+ years in a client facing role for solutioning and / or evangelizing technology approaches. Programming Languages - JavaScript, jQuery Markup Languages - HTML, CSS EQUAL OPPORTUNITY Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.

Role BI Specialist (GA4) Analytics (GA4) Developer (Jr & Sr) Experience- 4 to 7yrs Notice- Immediate Please find the JD below: How you will LEAD: We seek a Jr. Developer that designs, implements, and maintains website and app analytics tracking using Google Analytics, including writing JavaScript code to collect data, configuring tags within a tag management system, and aligning business requirements with technical solutions to automate data delivery through a complex pipeline. Analytics Development: Should be specialized in Web Analytics, marketing concepts, website analysis, and optimization. Manage tags via tag management platform (Google Tag Manager (GTM) and 3rd party marketing tagging via the TMS. Create technical requirements documents Technical Expertise: Develop and implement tracking code (JavaScript) on websites and mobile apps to capture user interactions and events within Google Analytics. Configure tags and variables within a tag management system (GTM) to manage data collection across different platforms. Intermediate knowledge of Google Analytics features and functionalities, including variables, calculated metrics, and data processing rules. Writing/modifying Javascript code and liaising with Sr. Web Developers on implementation of the Javascript code. Able to troubleshoot analytics tagging issues with common debugging tools such as Omnibug, Tag Assistant by Google, Experience Cloud Debugger, or others. Coordinate with Google Technical Support to resolve widespread performance issues. Understanding of web analytics best practices and data quality standards. Collaboration: Strong analytical and problem-solving skills to diagnose data issues and provide accurate insights Excellent communication skills to collaborate with cross-functional teams and present findings effectively Communicate complex analytics solutions to non-technical stakeholders in a clear and concise manner. Qualifications: Minimum of a Bachelor’s degree or a degree in Computer Science, Information Systems, Business Engineering, Marketing or a related technical discipline Up to 3+ years of Experience in Google Analytics, 2 years in Tag Management Systems like, Google Tag Manager, Tealium, Adobe Launch. Up to 3 years in web development skills including JavaScript, HTML and JQuery

About the role: As a Digital Content Producer, you will be part of a team transforming Blackbauds global marketing web properties into high-performing demand-generation engines that support our brand while driving customer acquisition, retention, and growth. You will support these efforts by updating content using features and functions of our WordPress content management system to build experiences and publish content. The web producer works closely with the web team to maintain, update, and create pages on multiple websites within the Blackbaud portfolio. What youll do : Execute content updates on web pages in WordPress CMS Create, edit, format, and publish pages from internal customer requests Executing content updates and requests on web pages in WordPress CMS including re-formatting content, re-organizing content, correcting errors, and problem-solving with a focus on web best practices Perform quality assurance on new content releases, document activities Test website functionality and compatibility between browser vendors and devices Collaborate with the web team to ensure proper delivery of web pages What youll bring: 3-5+ years of experience in web publishing, experience in HTML, CSS, and WordPress CMS, experience working with Gutenberg blocks a plus Experience updating a portfolio of websites Good understanding of content management systems, features, and functionality of the CMS Good understanding of web and SEO web best practices Understanding of web browser vendors and compatibility testing Good knowledge of mobile device testing Excellent time management and planning skills Well-organized with strong attention to details Experience using project management software for workflow management Preferred technology experience: WordPress, Asana, Marketo forms, Tealium, and/or Adobe Analytics experience a plus Able to work flexible hours as required by business priorities.

Entity :- Accenture Strategy & Consulting Team :- Global Network Data & AI Practice :- Marketing Analytics Title :- Web Analytics Consultant/ Web Analytics Manager Marketing Analytics Job location :- Bangalore/Gurgaon/Mumbai/Hyderabad/Pune About S&C - Global Network (GN): - Accenture Global Network - Data & AI practice help our clients grow their business in entirely new ways. Analytics enables our clients to achieve high performance through insights from data - insights that inform better decisions and strengthen customer relationships. From strategy to execution, Accenture works with organizations to develop analytic capabilities - from accessing and reporting on data to predictive modelling - to outperform the competition. WHAT'S IN IT FOR YOU? As part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools, methods, and applications for digital marketing, web/mobile analytics, customer data platform, personalization and now GEN AI. From data to analytics and insights to actions, our forward-thinking consultants provide analytically informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance. What you would do in this role An Analyst/Consultant/Manager for Web Analytics serves as the day-to-day marketing technology point of contact and helps our clients get measure value out of their investment into their digital assets by developing a strategic roadmap focused on personalized activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers. Key Duties and Responsibilities: Be a platform expert in one or more leading Tag Management platforms. Deep developer level expertise on Adobe Launch/AEP Web SDK, Google Tag Manager, Tealium iQ. Developer level expertise for Visualization tools e.g. Tableau, Power BI, Looker, etc. Dashboard development using any of these tools. Provide deep domain expertise in our client's business and broad knowledge of digital marketing together with a Marketing Strategist industry. Deep expert level knowledge of GA360/GA4, Adobe Analytics/Customer Journey Analytics. End-to end configuration of these tools for digital assets. Assess and audit the current state of a client's marketing technology stack (MarTech) together with a solutions architect. Perform technical analysis & design for analytics-related initiatives. Define requirements for web or app digital analytics implementation/reporting dashboard. Conduct stakeholder interviews and gather business requirements. Translate business requirements into BRDs, technical specifications, tagging guide, data layer design documents, SDR. Coordinate with website developers for Analytics integration, datalayer implementation. Implement tags for websites/apps using tag managers inclusive of any custom implementations, custom JavaScript, web scraping, tag manager configuration from start to end. Diagnose and troubleshoot analytics implementation and platform configuration issues. Perform end-to-end QA testing for integrations. Manage ad pixels, third-party tags for digital campaigns. Manage large volumes of structured and unstructured data, extract & clean data to make it amenable for analysis. Root cause analysis, creating actionable insights using Web Analytics Reporting tools or Visualization tools Work with/as the Solution Architect to strategize, architect, and document a scalable Web Analytics implementation (websites/apps), tailored to the client's needs. Able to integrate multiple Martech tools. Ensure analytics are consistently implemented across digital properties. Provide hands-on support and platform training for our clients. Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc. Project management expertise for sprint planning. Qualifications Who we are looking for? B Tech/M Tech from reputed engineering colleges Masters/M Tech in Computer Science At least 4+ years of relevant work experience of reporting and tag management across web/mobile analytics platforms inclusive of aspects like technical analysis, design and development At least 4+ years of relevant work experience in marketing, consulting, or analytics At least 5+ years of experience working in an agency environment Subject matter expert in any one multi-channel marketing hubs by Adobe Experience Platform, Google, Tealium. At least 1 years of dashboard development experience with visualization tools like Tableau, Power BI, Looker, etc. Strong understanding of implementation of consent management platforms e.g. Sourcepoint, OneTrust on digital assets Must have developer experience with tag management platforms like Adobe Launch/AEP Web SDK, Google Tag Manager, Tealium iQ. Certification in any one is must Must have developer and reporting experience with web analytics tools like Google Analytics or Adobe Analytics/Customer Journey Analytics inclusive of building custom reports. Certification in Adobe Analytics/Google Analytics is a must Experience in requirement gathering, solution design, tag implementation and audits, Martech tools integration Experience in defining measurement frameworks for websites/app, suggesting KPIs to track, driving strategy for customer engagement Business intelligence expertise for insights, actionable recommendations. Strong hands-on with advanced JavaScript and jQuery. Able to develop custom tags/scripts using tag managers Basic understanding of HTML is a must. Experience in Postman APIs is a plus. Strong experience in ETL, data aggregation and transformation using SQL is a must Experience debugging with browser developer tools like Adobe Launch debugger, Omnibug, Charles, Browser stack, etc. Experience in mobile analytics implementations is a nice to have Experience with A/B testing tools is a plus. Good to have knowledge on personalization tools like Adobe Target, Optimizely Good to have knowledge on CDPs like AEP-RTCDP, Tealium, Segment, Lytics Good to have exposure to Gen AI Good to have knowledge of any marketing destinations like Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc. Proficient in Excel, MS word, PowerPoint, etc. T echnical Skills: Must have: GA4/GA360, or/and Adobe Analytics/Customer Journey Analytics Google Tag Manager, and/or Adobe Launch/AEP Web SDK, and/or Tealium iQ and/or any Tag Manager Tool Tableau, and/or Power BI, and/or Looker, and/or any Visualization tools Advance level SQL Advance level JavaScript and jQuery Basic HTML Experience on debuggers like Adobe Launch debugger, Omnibug, Charles, Browser stack, etc. Good to have: AEP-RTCDP and/or Tealium and/or Segment and/or Lytics and/or any Customer Data Platform (CDPs) Adobe Target and/or Optimizely or any personalization or A/B testing tool Any Marketing destinations like Google Ads, DV360, Adobe Audience Manager, etc. Soft Skills: Strong problem-solving skills Good team player Attention to details Effective communication skills Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion, or belief, ethnic or national origin, disability, age, citizenship, marital, domestic, or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

Technology : Tealium Expert, Tealium CDP exp is mandatory Exp: 5 +yrs Location : India

Technology : Tealium Expert, Tealium CDP exp is mandatory Exp: 5 +yrs Location : India

Technology : Tealium Expert, Tealium CDP exp is mandatory Exp: 5 +yrs Location : India

Technology : Tealium Expert, Tealium CDP exp is mandatory Exp: 5 +yrs Location : India

Hands on experience Tealium IQ, Google Tag Manager, Adobe Dynamic Tag Manager, Ensighten .Must be a proficient JavaScript, jQuery,

Bachelors degree and four or more years of work experience. Four or more years of building real time prospect data capture interaction, prospect profile and customer matchback framework & process Experience in Tealium & Tealium Edge CDP Experience in Prospect Datastore Extensive Knowledge or Experience in Adobe platform Experience in Google Analytics Extensive Knowledge or Experience in Lookalike Audience Generation Tools Providing leadership on complex projects, mentoring the team with specific emphasis on Google Analytics Acting as a liaison between IT and business community to develop business and system requirements based on input gathered from a variety of sources including analysis and feedback from end user, subject matter experts and architects. Presenting problem statements/data/conclusions/recommendations in a consumable, meaningful, and insightful manner.

Business Analyst (Web Analytics) - Hyderabad Location (Hybrid Role) 5 months Contract ( with the possibility of extension) We are seeking local candidates based in Hyderabad who can potentially work from the office for our retail client based in USA . The Web / APP Analytics & Instrumentation Product Management team is chartered with managing products that allow for collecting, sharing, and analyzing data from customer interactions across all digital touchpoints. The teams stakeholders sit in cross-functional groups across all brands. The team works to enable them with the right products to better test, measure, and curate the customer journey with quality data every day. This is a highly complex role with the successful candidate being one who enjoys a flexible and constantly evolving work environment, who is technically savvy but has excellent written and verbal communication skills. KEY RESPONSIBILITIES Manage and execute on backlog of Data Quality work within core data governance tool (ObservePoint). Own Data Quality tool (ObservePoint), employing historical use and domain knowledge to improve and drive efficiency. Review and respond to identified data issues on daily basis, owning response strategy. Drive data collection validation process, working closely with engineers across the organization. Drive improvement in accuracy of data capture by maintaining and enforcing data requirements within Observepoint, building out suite of audits , journeys, rules, alerts and notifications Proactively escalate issues to vendor to improve tool performance Work with cross functional teams to ensure tool is working as expected. Access raw data via API and pull into visualization tool KEY EXPERIENCES 3+ years of Analytics or IT experience, at least 2 of which include business analyst or web analytics related experience Proficiency in Data Quality Management with ObservePoint required Experience with web analytics tools (i.e. Adobe Analytics, Google Analytics, etc.) and or App / Mobile preferred Experience with tag management systems/ data layers required (i.e. Tealium, Signal, Google Tag Manager, etc.) Experience with JavaScript and HTML required Experience with pixel implementation preferred. Experience with APIs and Webhooks preferred. Experience with React and Node JS preferred Experience with Data Management and Data Visualization Tools Ability to effectively manage competing priorities, escalate appropriately and handle multiple assignments at once Capable of communicating complex ideas clearly and succinctly both verbally and in writing and to a diverse group of stakeholders Ability to enforce requirements and clearly communicate implications of non-compliance Desire to independently drive results in a fast-paced, challenging environment

Job description GA4, GTM experience is mandatory. We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent thats bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it? We understand that you are looking for growth in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We believe in creating leaders of tomorrow and mentor our leads to help them grow and nurture them as people managers and account managers. We are a rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of these will lead to a truly differentiated experience for you. If this excites you, then apply below. Lead Software Engineer You will be responsible for: (Job description) End to end Web Analytics Implementation project activation Defining the Technical Implementation and Datalayer Architecture during tag implementation Integrating other solutions like Consent Management (OneTrust), Observepoint, ETL tools (Alteryx) with the Google Analytics Platform Gathering the technical requirements from the client and creating the documentation like SDR, Tech Spec, MRD Plan and implement methods to measure experiences, including Tag Management Solutions like Tealium iQ (primarily), Adobe Launch, Adobe Analytics, Dynamic Tag Manager, Ensighten, Google Tag Manager Understand and use multitude of tag managers and writing JavaScript code to realize client driven business requirements Responsible for site optimization with an ability to solution design and implement the analytics strategy and technology needed to gain and stitch together insights into both online and physical location activity Marketing Performance analysis i.e. data aggregation (leveraging marketing & click-stream APIs, data cleaning & transformation), analysis & segmentation, targeting & integration A/B testing, MVT/Optimization framework(s) using tools like Adobe Target Develop the strategy of enterprise level solutions as well as architecting extensible and maintainable solutions utilizing the Adobe and Google analytics platforms Excellent understanding of digital analytics specially Clickstream Data Ability to create data visualization dashboards specially on Workspace, Data Studio, MS Excel and Adobe Report builder Agile method understanding About you: (Desired profile) Analytics Platforms - Google Analytics, Adobe Analytics/Omniture SiteCatalyst, Matomo/Piwik Tag Managers Adobe Launch/DTM, Tealium IQ, Google Tag Manager, Piwik Pro, Signal/Bright Tag Optimization Platform Adobe Target, Google Optimize, Optimizely1+ years in a client facing role for solutioning and / or evangelizing technology approaches. Programming Languages - JavaScript, jQuery Markup Languages - HTML, CSS EQUAL OPPORTUNITY Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidates merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.

What Youll Be Doing: As a manager on the Value Digital Marketing Team, you will be the Campaign Performance & Planning lead across all Digital Marketing Value brands regarding digital communications and media investment, spend optimization, campaign performance analytics & reporting across each of our channels, programs and tactics. Responsibilities include: You will be the Campaign Performance strategic lead across all Digital Marketing Value brands when it comes to spend optimization across each of our digital channels, programs and tactics. Analyzing and reporting on the performance of digital marketing campaigns, including paid search, social media, email/direct marketing, affiliate marketing, and display advertising. Developing and maintaining dashboards and reports to track key marketing metrics such as conversion rates, cost per add (CPA), return on ad spend (ROAS), and overall digital marketing ROI. Working closely with the web development and marketing teams to implement and manage web tagging strategies, including setting up tracking via Google Tag Manager (GTM), Tealium and other tag management systems. Monitoring and optimizing digital campaigns using analytics tools such as Google Analytics, Adobe Analytics, Tealium, and other relevant platforms. Conducting in-depth data analysis to identify trends, opportunities for optimization, and areas for improvement. Assisting with A/B testing and multivariate testing to improve campaign performance. Ensuring proper tracking of marketing efforts by managing UTM parameters, pixels, and other tracking tools. Working with marketing and product teams to identify new audience and segment opportunities, and efficient ways to build unique and diverse programs for them. Staying up-to-date with industry trends, new technologies, and emerging tools in digital marketing and performance measurement. What were looking for... Youll need to have: Bachelors degree or four or more years of work experience. Six or more years of relevant work experience. Experience in digital marketing analytics, planning, and financial analysis. Experience with research, analytical, and critical thinking. Experience and proficiency in SQL and working with large data sets. Even better if you have one or more of the following: Proficiency in analytics and tracking tools such as Google Analytics, Adobe Analytics, Google Tag Manager (GTM), Tealium. Proficiency with visualization tools (e.g., Looker, Tableau, Power BI). Strong understanding of web tagging, UTM parameters, and pixel implementation. Experience with data mining and visualization skills. Experience with Data Warehousing solutions (e.g. BigQuery, Snowflake, etc.). Ability to create compelling narratives to influence decision-makers. Experience with digital marketing forecasting models. Presentation experience with executive leadership. High proficiency with Microsoft Office and G Suite.

Dear All., Greetings of the Day!!!!!! We are looking for experience into Tealium Job Description: Four or more years of building real time prospect data capture interaction, prospect profile and customer match back framework & process. Experience in Tealium & Tealium Edge CDP. Experience in Central CDP (Big Query). Experience in Oracle/Cassandra databases. Experience in Prospect Datastore. Extensive Knowledge or Experience in Adobe platform. Experience in Google Analytics. Interested candidates revert back with update resume to sushma.b@technogenindia.com

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Customer Data Platform (CDP) Senior Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service , and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Are a s of Work: Customer Data Platform, MarTech | Level: Senior Manager | Location: Mumbai, Bangalore, Gurgaon, Hyderabad, Pune | Years of Exp : 12+ years | Qualifications: Master of Business Administration / Post Graduate Diploma in Management, Marketing platform Certifications such as Adobe Experience Platform, Salesforce Marketing Cloud, Tealium Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges Do you want to design, build, and implement strategies to enhance business performance Does working in an inclusive and collaborative environment spark your interest Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accenture's Strategy & Consulting Global Network Song practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner. The Customer Data Platform Manager is a mid-level position within the Marketing transformation vertical of Accenture GN Song. The key responsibilities as Customer Data Platform Senior Manager will include the following: Conduct assessment of client's current data management and Customer Data Platform (CDP) capabilities. Provide recommendations on optimizing the current stack and develop use cases to improve utilization. Gather business requirement and strategize and build client's digital marketing data management program that delivers high performance profiles for segmentation, personalization & activation across Digital channels. Identify different data sources, approaches to enrich customer profiles/segments in CDP (customer data platforms) and define use cases across multiple channels/destinations. Design Data cleaning, transformation, and integration approach from various data sources into CDP. Evaluate and recommend new ways of data management through CDP and how it connects into the broader marketing technology landscape (campaign management and insight generation). Identify, scope and partner with technology solution providers, client's IT, BU teams, compliance, and marketing agencies to deliver the best solution meeting the needs of our clients. Plan, design, implement & integrate CDP solutions such as Adobe Experience Platform RT CDP and work with partners to leverage various data management capabilities offered these solutions. Understand and convey the impact of regulations like CCPA, GDPR and client's own internal or industry regulation on data gathering and management. Should be able to guide towards privacy by design, consent management for customer profile activation across digital marketing channels. Understand and design integrations (including API based/ file-based integrations) b/w tools/platforms of different vendors/ MarTech/AdTech components/ data sources. Stay abreast of MarTech landscape & engage ecosystem players/vendors to ensure best in class digital audience management capabilities for clients. Propose and conduct pilots as needed. Develop and manage a team of CDP specialists by managing key tasks such as work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the Martech, CDP and other digital marketing platform space. Key Skills: Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, data management, data strategy, data integration, marketing & Advertising technologies and their integrations with other technologies Partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. In addition , to e xcel at the role , you will also need to have : An ability to work with the leadership to support business development and thought leadership. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Strong communication and presentation skills to share the perfect pitch with key stakeholders. Strong client handling skills to develop, manage and deepen relationships with key stakeholders. Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals. Ability to work effectively in a remote, virtual, global environment. Ability to work in a fast paced and unstructured environment. Ability to learn new and understand new tools/solutions. Identify new opportunities, develop solutions and own proposals end to end. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Read about us. Qualifications Y our experi ence counts! Proven working experience (8+ Years) in Marketing and digital data management/ audience management with tools like Adobe experience platform (RT CDP), Oracle unity, salesforce CDP, Tealium etc. and relevant marketing technology solutions (including implementations), particularly within the industry (E-Commerce, Retail, Telecom, Pharma, Banking etc.) Profile & segmentation:Experience building Data management platform capability preferably with tools like Adobe Audience Manager to generate profiles & segments for onsite and paid media activation. Data Partnerships:Identify and build capabilities that enable access to 2nd as well as 3rd party data for activation. This may typically include building secure 2nd party data exchange and activation capabilities, partnership automation platforms, etc. Analytics & Insights:Experience with CDP inbuilt analytics and modelling capabilities to drive insights/ enriched profiles. Experience of integrating external model outputs into the CDPs. MarTech ecosystem:Able to guide and deliver integration of customer profiles and segmentation across MarTech tools like SFMC, Google 360, Adobe Marketing cloud, Real time interaction management tool, Sprinklr for social media, etc. to build end to end customer focused MarTech stack. Experience in ad tech & web/app analytics & their implementations such as cross device and omnichannel consumer experience, paid media (E.g. DSPs, Google, FB etc.) and owned media platform integrations, web/app analytics tools, Omniture, campaign tracking & attribution tools, firebase, Appsflyer also beneficial. Working knowledge of ad serving tools, programmatic channels, tag management platforms (GTM, Launch, Tealium etc.) Experience working with Ads data hub, ad platforms and their API' s i.e., Google API, Facebook conversion API etc. Whats in it for you? An opportunity to work on with key G2000 clients Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your to grow your skills, industry knowledge and capabilities Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy & Consulting : Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit Song | At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, .