Agri-Sales Officer

The Agri-Sales Officer is responsible for driving the sales and marketing of agricultural products and services to farmers, cooperatives, agri-traders, and other stakeholders. The role focuses on building long-term customer relationships, expanding market reach, and positioning the organization's agri-offerings as preferred solutions in the market.

Key Responsibilities

1. Business Development & Sales

• Identify and develop new business opportunities in rural/agricultural markets.
• Promote and sell agri-loans, input financing, equipment loans, and allied agri-products.
• Drive lead generation through field visits, farmer meetings, agri-fairs, and local partnerships.
• Meet monthly and quarterly sales targets.

2. Customer Relationship Management

• Build and maintain strong relationships with farmers, agri-cooperatives, and village-level entrepreneurs.
• Understand customer needs and provide customized financial/product solutions.
• Act as a trusted advisor to customers for their agricultural financing and input needs.

3. Market Intelligence & Positioning

• Conduct market surveys to understand customer preferences, competitor offerings, and pricing trends.
• Provide feedback to the product and strategy teams for better product positioning.
• Ensure timely dissemination of product information to customers.

4. Coordination & Compliance

• Liaise with internal departments such as credit, operations, and disbursal teams to ensure seamless service delivery.
• Ensure strict adherence to all regulatory and company compliance standards, including KYC, documentation, and audit norms.

5. Field Activities & Outreach

• Organize and participate in farmer outreach programs, crop demos, and awareness camps.
• Maintain visibility in assigned territories through regular fieldwork.

Eligibility Criteria

• Education:

  Graduate in Agriculture / Agri-Business / Rural Management or any related field. Post-graduation preferred.

• Experience:

  Minimum 1-3 years in agri-sales, rural banking, or allied sectors (freshers with agri background may be considered).

• Other Requirements:

• Willingness to travel extensively within assigned rural geographies.
• Owns a two-wheeler and valid driving license.
• Comfortable working in field-based roles.

Key Skills

• Knowledge of agriculture and rural financing products
• Sales and negotiation skills
• Strong interpersonal and communication abilities
• Familiarity with agri-inputs, farm equipment, or crop cycles
• Customer-centric and solution-driven mindset
• Local language proficiency is a strong advantage
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