Advertising Executive- Marketplace & Social Media

About the Company

We are the parent company of two fast-growing consumer electronics brands – SYVO and TYGOT, specializing in camera accessories and related electronics. We have a strong presence across major online marketplaces such as Amazon, Flipkart, Zepto, and Blinkit and are expanding in India and the MENA region.

Location: Punjabi Bagh Department: Ads & Marketing / Growth

Key Responsibilities – Marketplace Advertising

• Manage day-to-day advertising campaigns across Amazon, Flipkart,and other marketplaces.
• Handle Sponsored Ads, keyword research, bid optimization, campaign structuring, and daily performance tracking.
• Plan and execute advertising budgets to achieve ROAS, sales, and visibility targets.
• Monitor campaigns regularly and make data-driven decisions to improve performance.
• Work on A/B testing of ads, creatives, keywords, and audience targeting.
• Stay updated with new advertising features, platform changes, and best practices.

Key Responsibilities – Performance Optimization

• Analyze campaign data to identify trends, opportunities, and areas for improvement.
• Implement keyword expansion, negative keyword strategies, and automated rules.
• Work with 3rd-party tools for reporting, automation, and optimization (if applicable).
• Ensure campaigns maintain high efficiency in terms of CPC, CVR, ACOS, and ROAS.

Key Responsibilities – Marketing & Brand Support

• Support the marketing team with campaigns across Google Ads, Meta Ads,and influencer collaborations.
• Assist in developing creatives, ad copies, and marketing communication aligned with brand guidelines.
• Support new product launches with keyword planning, ad setup, and promotional campaigns.
• Coordinate with brand, merchandising, and operations teams for aligned execution.

Key Responsibilities – Reporting & Coordination

• Prepare weekly and monthly advertising performance reports.
• Present insights and recommendations to senior team members.
• Coordinate with marketplace account managers and internal stakeholders for campaign improvements.
• Ensure smooth execution of campaigns, tracking issues, and resolving them quickly.

Qualifications & Skills

• 2-3 years of experience in marketplace advertising (Amazon/Flipkart/Noon experience required).
• Solid understanding of Sponsored Ads, bidding strategies, keyword optimization, and campaign analytics.
• Strong analytical skills with expertise in Excel/Google Sheets.
• Basic experience in Google Ads and Meta Ads is a plus.
• Familiarity with marketplace tools (Helium10, DataHawk, Pacvue, etc.) is an advantage.
• Good communication and coordination skills.
• Ability to manage multiple tasks and work in a fast-paced environment.
• Proactive, detail-oriented, and eager to learn new tools and strategie

Job Type: Full-time

Pay: ₹9,843.41 - ₹39,663.13 per month

Work Location: In person