Advertising Copywriter

Copywriter – Direct Response Ad

Location:

Type:

Working Days:

About the Role

Copywriter

If you're a wordsmith who understands psychology, performance metrics, and platform dynamics, and can write copy that sells without sounding like it’s trying to—we want you!

What You’ll Be Doing

• Research customer

  pain points, desires, objections

  , and language tone to write emotionally resonant copy
• Write

  high-converting video ad scripts

  for Meta platforms, often for

  AI voiceover or UGC-style delivery

• Ideate and script

  product launch campaigns

  , ads, and email sequences
• Craft compelling

  product descriptions, landing page banners

  , and website copy
• Structure

  copy across the funnel

  —top, middle, and bottom—with intent and clarity
• Contribute to

  UGC-style ads

  that sound

  real, conversational

  , and native to the platform
• Write

  blogs

  to support content marketing goals and SEO
• Test and optimize copy based on

  performance metrics

  like CTR, CPC, and ROAS
• Collaborate with designers to contribute

  visual-first creative ideas

• Cut, break, and sequence video scripts with natural rhythm and flow

What We’re Looking For

• 2 to 4 years of experience in

  copywriting or content creation

  (freelance counts!)
• Strong grasp of

  direct-response and performance marketing copy

• Ability to write for diverse digital channels:

  Meta, Google Ads, websites, emails, and blogs

• Knack for

  understanding user psychology

  and turning insights into impactful copy
• Comfort with

  feedback loops, quick turnarounds

  , and performance-driven testing
• Strong editing, proofreading, and storytelling skills
• Bonus: Experience working with

  D2C brands

  or in a performance marketing setup

Who We Are

measurable revenue outcomes

Based in Kolkata, we’re expanding fast and always on the lookout for sharp minds who can think, write, and create with purpose.

Why You’ll Love It Here

• Write for

  brands you’ll be proud of

  , with real visibility and ROI
• Collaborate with

  designers, strategists, and media buyers

  on high-impact campaigns
• Great

  learning curve

  and exposure to modern tools and creative approaches
• A fun, focused team that believes in

  ownership and experimentation