Traffic and manage ad creatives, ensuring proper implementation and display on publishers' websites or platforms.
Troubleshoot any technical issues related to ad serving.

Optimization:

Monitor campaign performance and make adjustments to optimize key performance indicators (KPIs) such as click-through rates (CTR) and conversion rates.
Implement A/B testing and other optimization strategies.

Data Analysis:

Analyze campaign data and provide insights into performance trends.
Generate reports on key metrics and communicate findings to stakeholders.

Troubleshooting:

Investigate and resolve issues related to ad delivery, discrepancies, or technical glitches.
Collaborate with cross-functional teams to address and solve problems.

Tag Management:

Implement and manage ad tags for tracking and measurement purposes.
Ensure proper integration of tracking pixels and other tracking mechanisms.

Quality Assurance:

Conduct quality assurance checks to ensure that ads are displayed correctly across various devices and platforms. Verify compliance with industry standards and ad specifications.

Communication

Collaborate with internal teams, including sales, marketing, and creative teams, to ensure seamless campaign execution.
Communicate with external partners, vendors, and publishers.

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AdOps Specialist