Adobe Analytics

Location

Must Have Skills

Good to Have Skills

Roles & Responsibilities

• Conduct user experience assessments on websites/apps and provide recommendations to optimize analytics stacks.
• Gather business requirements and translate complex functional, technical, and business needs into architectural designs and solution blueprints.
• Manage processes for capturing, storing, using, and tracking online activity data from multiple channels.
• Use consultative skills, business knowledge, and technical expertise to integrate analytics technologies into clients digital platforms and achieve business results.
• Analyze integration aspects between web analytics and allied systems like websites, apps, campaign managers, audience managers, Firebase, and tag managers.
• Plan and design digital analytics/clickstream data inclusion in customer 360 views and provide frameworks, solutions, architectures, and roadmaps for clients.
• Understand customer journeys and current trends to provide recommendations for improving marketing initiatives, personalization, and advertising strategies.
• Identify, scope, and partner with technology solution providers and marketing agencies to deliver tailored solutions.
• Work with technology teams to orchestrate and implement integrations, including API-based integrations.
• Understand and convey the impact of regulations like HIPAA, CCPA, and GDPR on marketing channels.
• Mobilize and organize across multiple stakeholders and projects with strong project management skills.
• Drive business development efforts and thought leadership in the digital marketing platform space.