Adobe Analytics Implementation Specialist

Job Description

Design and implement Adobe Analytics tracking using AppMeasurement.js and Adobe Web SDK (AEP) across web and mobile platforms. Migrate legacy AppMeasurement based implementations to Web SDK where applicable. Translate business and marketing KPIs into technical tracking requirements and tagging strategies. Configure and maintain Adobe Launch / AEP Tags for rule based tracking, data layer usage, and event triggers. Collaborate with product managers, developers, and marketing stakeholders to ensure robust and consistent analytics setup. Debug and validate implementations using browser developer tools, Adobe Debugger, and network monitoring tools. Document tagging architecture, data layer schema, and technical specifications. Ensure tracking complies with privacy regulations and consent management systems (e.g., OneTrust, TrustArc). Monitor data integrity and troubleshoot tracking issues or discrepancies. Required Skills: 4-5 years of hands on experience with Adobe Analytics implementation. Proficiency in both AppMeasurement.js and Adobe Web SDK. Solid understanding of JavaScript, browser DOM, and analytics debugging techniques. Experience with Adobe Launch / Tags, and custom rule creation. Strong knowledge of Data Layer design and structured event tracking. Familiarity with Adobe Experience Platform Debugger, Charles Proxy, or similar tools. Analytical mindset with strong attention to detail and problem solving skills. Nice to Have: Adobe Certified Expert Adobe Analytics Business Practitioner or Developer. Experience with server side tagging, hybrid app tracking, or mobile SDKs. Working knowledge of Adobe Target, Audience Manager, or other Adobe Experience Cloud tools. Familiarity with Google Analytics, Google Tag Manager (GTM), or other digital analytics platforms. Location Note: This is a hybrid role based in Bengaluru. Candidates are expected to work from the office as per project requirements.