An admissions manager oversees the entire student enrollment lifecycle, from initial inquiry to final admission. The role is a blend of strategy, marketing, customer service, and administration, designed to meet the school's enrolment targets.
Core responsibilities:
1. Strategic planning and execution
- Develop and implement an annual admissions plan to achieve the school's enrollment and retention goals.
- Analyze market trends, competitor offerings, and demographic shifts to formulate effective recruitment strategies.
- Work with the school's leadership to align admissions strategies with the school's vision and financial objectives.
- Track and report key performance indicators (KPIs) and admissions data to senior management.
2. Management of the admissions process
- Oversee the entire admissions workflow, ensuring efficiency and a positive experience for applicants.
- Manage a team of admissions officers or counselors, providing training and guidance to meet targets.
- Administer and manage all aspects of student applications, including accepting, reviewing, and filtering submissions.
- Handle all admission inquiries via phone, email, and in-person meetings.
- Conduct admissions tests, student interviews, and assessments fairly and under strict conditions.
- Ensure all necessary documents are submitted, and student data is accurately maintained in the school's management information system (MIS) or CRM.
3. Outreach and marketing
- Collaborate with the marketing department to develop promotional materials and campaigns.
- Organize and manage admissions-related events such as open houses, school tours, and informational sessions.
- Represent the school at educational fairs and other promotional events to attract prospective students.
- Build and maintain relationships with feeder schools, community partners, and educational agencies.
4. Parent and student counseling
- Provide counseling sessions to prospective students and parents, explaining the school's curriculum, facilities, fee structure, and the CBSE stream.
- Serve as the main point of contact for families throughout the admissions process, providing excellent customer service.
- Communicate with parents regarding application status, enrollment, and orientation details.
5. Compliance and administration
- Ensure all admission policies, procedures, and student recruitment practices are in strict accordance with the rules and standards of the CBSE Board.
- Process paperwork for new students and manage student records accurately.
- Liaise with internal departments, such as academic and finance, to ensure a seamless transition for admitted students.
Essential qualifications and skills
Education:
A bachelor's or master's degree in business administration, marketing, or a related field is typically required.Experience:
A minimum of 2 to 5 years of progressive experience in an admissions or enrollment management role, preferably in a school setting.Communication skills:
Exceptional written and verbal communication skills, including strong public speaking abilities.Interpersonal skills:
The ability to build rapport with diverse individuals, including students, parents, staff, and partners.Leadership:
Proven leadership and team management experience to motivate and guide an admissions team.Technical skills:
Proficiency with admissions software, CRM systems (such as Salesforce), and Microsoft Office.Analytical skills:
Ability to analyze admissions data and market trends to make informed, data-driven decisions.Organizational skills:
Strong organizational and time management skills with a keen eye for detail to handle multiple tasks effectively.Customer service:
A customer-centric mindset with empathy and patience to address the concerns of students and families.
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