Account-Based Marketing (ABM) Specialist

2 - 6 years

0 Lacs

Posted:1 week ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

The Account-Based Marketing (ABM) Specialist position at SellersCommerce offers a unique opportunity to be a key player in driving strategic growth initiatives across global markets. As an ABM Specialist, you will be responsible for designing, executing, and optimizing highly targeted ABM campaigns to generate demand and revenue from high-value accounts. Collaborating cross-functionally with sales, SDRs, marketing operations, and leadership is essential to ensure cohesive alignment and consistent messaging across all outreach channels. Your role will involve owning and executing a full-funnel ABM strategy, designing multi-touch, multi-channel campaigns, leading end-to-end project management for ABM initiatives, and partnering closely with sales and SDR teams to align on target accounts and messaging. Analyzing performance metrics, applying an experimentation mindset, and developing reports and dashboards for stakeholders are crucial aspects of the position. Additionally, utilizing ABM and marketing automation tools, maintaining documentation, and collaborating with marketing operations for data tracking and campaign attribution are key responsibilities. To excel in this role, you should have at least 2 years of experience in Account-Based Marketing or related fields, a strong understanding of B2B sales cycles and buyer personas, proven ability to develop and execute personalized marketing strategies, and hands-on experience with tools like HubSpot and CRM platforms. Excellent communication skills, project management abilities, and a proactive mindset are essential qualities for success in this position. Joining SellersCommerce means being part of a high-impact team that is shaping the future of B2B commerce. You will have the opportunity to work with a collaborative team, take ownership of projects, and innovate within a fast-scaling environment. Competitive compensation, training, and career development opportunities are also part of the package, making this role ideal for individuals looking to make a significant impact in the world of B2B marketing.,

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