Zonal/Regional Sales Manager - Food FMCG Company

Zonal/Regional Sales Manager - Food FMCG Company

Job Title: Zonal Sales Manager Food FMCG

Department: Sales & Marketing
Reporting To: National Sales Manager / Sales Head
Location: Guwahati

Job Summary

The Zonal Sales Manager will be responsible for driving sales growth, market expansion, and distributor management across the assigned zone. The role involves strategic planning, team leadership, channel management, and execution of sales initiatives to achieve revenue and market share targets in the Food FMCG segment.

Key Responsibilities

• Develop and execute zonal sales strategies aligned with company objectives

• Achieve monthly, quarterly, and annual sales targets for the assigned zone

• Manage and expand distributor and super stockist network

• Lead, mentor, and monitor Area Sales Managers (ASM) and Sales Officers

• Ensure effective distribution, availability, and visibility of products

• Implement trade schemes, promotions, and new product launches

• Monitor market trends, competitor activities, and consumer behavior

• Coordinate with marketing, supply chain, and finance teams

• Ensure timely collection, credit control, and adherence to company policies

• Prepare sales forecasts, MIS reports, and performance reviews

Key Skills & Competencies

• Strong leadership and team management skills

• Expertise in FMCG food sales channels (GT, MT, HORECA, Institutional)

• Excellent negotiation, communication, and analytical skills

• Strategic thinking with strong execution capability

• Proficiency in sales planning, budgeting, and forecasting

• Knowledge of distribution management systems (DMS/ERP)

Qualification & Experience

• Bachelors degree in Business Administration, Marketing, or related field

• MBA/PGDM in Sales & Marketing preferred

• 8-12 years of relevant experience in Food/FMCG sales

• Minimum 3-5 years in a managerial/zonal role

Job Types: Full-time, Permanent

Pay: ₹1,500,000.00 - ₹2,000,000.00 per year

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Work Location: In person