YouTube Specialist

About HealthKart:

Healthkart is Indias leading nutrition and supplement platform. Founded in March 2011 by Sameer Maheshwari, an IIT and Harvard Business School graduate, HealthKart offers a comprehensive range of products, engagement tools and expert assistance for all your wellness and fitness needs. We have three marquee nutrition brands MuscleBlaze, HK Vitals & Gritzo - which are leaders in their respective segments and follow an omni-channel distribution strategy.

We are seeking a creative YouTube Manager to oversee and grow our YouTube channel. The ideal candidate is passionate about video content, understands audience development, and is skilled at leveraging YouTubes algorithm to maximize visibility and engagement.

Key Responsibilities:

• Strategy & Planning of the content aligned with channel objectives
• Ensure Content meets YouTubes guidelines and brand standards
• Optimize titles, thumbnails, descriptions, tags, and metadata for SEO and engagement
• Maintaining the schedule and ensure timely video uploads.
• Maintain YouTube channel branding including banners, playlists, and featured sections
• Track and report on channel metrics
• Use tools such as YouTube Studio, Google Analytics, AI (Chat GPT, Gemini, Grok etc) and other analytics tools
• Regular catchup with the stakeholders about channel content, growth and bottlenecks
• Finding new channels & opportunities on social media to grow the brands presence
• Own and execute the YouTube content calendar for hk vitals channel
• Optimize video SEO titles, thumbnails, descriptions, and tags to boost visibility and discoverability
• Monitor and analyze YouTube Analytics to drive performance, retention, and subscriber growth
• Run experiments with content formats, playlists, and thumbnails to increase user engagement
• Coordinate with internal creative, editing, and marketing teams to ensure timely and high-quality content delivery.
• Stay up to date with YouTube trends, algorithm updates, and competitor strategies to keep the channels ahead of the curve

Required Skills & Qualifications:

35 years of experience in YouTube channel management, video marketing, or content strategy

• Hands-on experience with YouTube SEO, YouTube Analytics, and A/B testing
• Deep understanding of YouTube Algorithm to grow the channel reach& its subscribers
• Strong communication, planning, and cross-functional coordination skills
• Ability to interpret data and use insights to optimize content performance
• Proficient in spoken and written Hindi and English
• Strong understanding of YouTube algorithm, SEO, and audience development
• Presentable and should have excellent communication and project management skills
• Creative mindset with attention to detail and storytelling
• Familiarity with tools like TubeBuddy, vidIQ, etc.
• Demonstrable experience with AI tools relevant to YouTube management such as Chat GPT, Gemini, Grok etc.