Writer and Copy Editor- Branded Content

About Times Limited:-

Times Internet (TIL) is a premier digital product company & a venture by The Times of India

Group. As per ComScore, it has the largest Indian online repertoire, with 100 million+ monthly

visitors & 2 billion+ monthly page views. What we have in store for you is a fantastic brand and

cult following among users which makes Times Internet, one of the best places to work for and a

very young and vibrant bunch of enthusiastic and smart people who are passionate about the

quality of work and the value they add to their clients- lives. The current job opening is with

Spotlight Studio, the branded content division of TIL.

About The Role

We are looking for a branded content editor for the Spotlight team at Times Internet. Our team works with brands to create customised, curated & editorially-driven content that combines the ethos of TIL with the brand’s purpose and mission. The ideal candidate is a branded content digital journalist who is passionate about developing content that is engaging and effective across genres, like BFSI, Ecommerce, Real estate, Lifestyle, Luxury, FMCG, Education and Health.

We are looking for an experienced Branded Content Editor who will conceive, write, manage and execute branded content across the news space at TIL. Coming up with innovative, 360-degree ideas for content that meets our advertiser’s objectives, stays true to the Times editorial voice and drive engagement and views necessary for a successful branded content program.

We need a writer who is a storyteller, who will be able to shepherd native advertising projects through development: creating high-quality accurate content, coordinating the efforts of multiple teams, and will ultimately ensure campaign success. Someone who can execute end to end solutions for content creation, covering the journey from ideation to publishing. The content should translate to improved search rankings and traffic, increased conversion rates and of course brand integrity. We are a young, dynamic team that works with sales on pitching as well, while ensuring consistency in the quality of output across campaigns, specifically long format article writing.

The candidate must have a clear understanding of the market, competition, and other projects undertaken by our clients. Experience in production and editing and familiarity with graphic design concepts along with experience with SEO would work in your favour.

Work Responsibilities:

• Write original branded content
• Come up with ideas for social posts and website content with effective headlines aimed at sharing.
• Organize, participate in brainstorms with copywriters and editors.
• Track viral trends across social media platforms and create content around those trends.
• Experience in magazine writing, blogging, social media, or similar is a must
• Proven understanding of the kinds of lifestyle content that generates engagement online, and the ability to articulate those qualities.
• Ideas! An endless well of ideas!
• A sense of humour.
• Graphic design and Photoshop skills are a huge plus.

Skills Required:

We are looking for writers who are also editors to develop concepts and package ideas into engaging stories. The candidate should be an expert writer with full command of the English language with writing and proofreading skills.