withum - Digital Marketing Specialist

Withum is a place where talent thrives - where who you are matters. It’s a place of endless opportunities for growth. A place where entrepreneurial energy plus inclusive teamwork equals exponential results. Withum empowers clients and our professional staff with innovative tools and solutions to address their accounting, tax and overall business management and operational needs. As a US nationally ranked Top 25 firm, we recruit only the best and brightest people with a genuine passion for the business.

Withum is seeking a Digital Marketing Specialist to support the Digital Marketing Team. This candidate will play a significant role in the day-to-day operations of the Withum website including landing page creation, website content updates, addressing technical issues and assisting with accessibility efforts related to the website.

This candidate will work within the technical framework of our WordPress content management system and work with our external website development agency to maintain the development of this system.

Withum’s brand is a reflection of our people, our culture and our strength. Withum has become synonymous with teamwork and client service excellence. The cornerstone of our success can truly be accredited to the dedicated professionals who work here every day, easy to work with a sense of purpose and caring for their co-workers and whose mission is to help our clients grow and thrive. But our commitment goes beyond our clients as we continue to live the Withum Way, promoting personal and professional growth for all team members, clients, and surrounding communities.

Responsibilities:

• Work on multiple projects simultaneously. Create landing pages in the Withum branded format and make edits to existing webpages.
• Browse Adobe Stock for images to use on our insight landing pages and resize those images in Canva.
• Support both front-end and back-end site maintenance through WordPress.
• Participate in bi-weekly website development support calls with external digital marketing agency and maintain website development project queue.
• Work with Withum’s Associate Digital Marketing Director to implement SEO best practices and strategies across the website.
• Collaborate cross-functionally with other marketing functions to ensure a cohesive and integrated digital marketing strategy.

Requirements:

• Strong knowledge of website management, including CMS platforms (WordPress is highly preferred).
• Understanding of SEO best practices to improve organic search performance.
• Knowledge of web accessibility guidelines. Experience with AA Web Accessibility rated sites is a plus.
• Understanding and ability to read and edit basic HTML.
• Comfortable working in a high-paced environment with tight deadlines.
• Strong attention to detail and quality assurance to ensure accuracy and consistency across the website.
• Basic knowledge of Canva.
• Understanding of paid ad platforms like Google is a plus.
• Proactive work ethic with track record of identifying technical or content issues and great follow-through to issue resolution.
• Stay up to date with the latest WordPress trends and tools, and website management best practices.
• Excellent communication (written, verbal, interpersonal) and collaboration skills, with the ability to work effectively with cross-functional teams.

Website: www.withum.com

Withum will not discriminate against any employee or applicant for employment because of race,

color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic

information, disability or because he or she is a protected veteran.