Website Content Specialist

Job Description

Let s talk about the team you'll be part of a dynamic Global Marketing team that values collaboration, innovation, and continuous learning. The team embraces a culture of curiosity and teamwork, focused on delivering seamless and engaging digital experiences that drive ResMed s brand forward. Let s talk about the role We are seeking a Website Content Specialist to maintain and optimize high-quality, engaging digital content across our websites and digital platforms. This role is key to ensuring content accuracy, consistency, and alignment with ResMed s brand voice and marketing goals. You will work closely with marketing, design, and development teams to publish, update, and enhance web content that supports campaigns and optimizes user experience. Key Responsibilities: Manage and update content across multiple digital platforms, ensuring all information is current, accurate, and engaging Use content management systems (CMS) such as WordPress and HubSpot to organize, schedule, and publish web content efficiently Collaborate with marketing and creative teams to copy edit and proofread content before publication, maintaining brand tone and clarity Identify opportunities to optimize landing pages for improved performance, user engagement, and conversion rates Implement SEO best practices to enhance search visibility and organic traffic, ensuring all content meets accessibility standards and brand guidelines Plan and execute A/B and multivariate testing to analyze content effectiveness and user behavior, applying insights to improve digital strategies Monitor website analytics and user feedback to continuously optimize content and enhance user experience Coordinate with developers and UX teams to ensure content integrates seamlessly with site design and functionality Assist in managing digital asset libraries and ensure content is consistently updated across all digital touchpoints Stay informed about the latest trends in digital content management, SEO, accessibility, and user experience to recommend improvements Let s talk about you Minimum of 5 years of experience in web content production and management for digital platforms Experience in WordPress CMS, HubSpot CMS, or other enterprise content management systems Proven expertise in web content editing, proofreading, and quality control Familiarity with Adobe Creative Suite for image editing and optimization for web placement Experience with CRM platforms like Salesforce.com is a plus Strong communication and interpersonal skills to collaborate effectively with cross-functional teams Foundational understanding of marketing user experiences principles and how content influences engagement and conversion