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Wearables - Product Marketing Manager

Wearables - Product Marketing Manager

Lancesoft

8 - 13 years

20 - 30 Lacs

gurugram mumbai (all areas)

Posted:None| Platform:

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Skills Required

wearables portfolio go-to-market strategy new product launch product launch product marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Position: Product Marketing Manager

Job Location: Mumbai/Gurgaon

Job Mode: Hybrid

Experience: 8-14 Years

Duration: 12 Months (After 1 year, possibility of FTE but based on performance)

Job Description:

Job Responsibilities:

Product Marketing Manager, International - Reality Labs Responsibilities:

Partner with research teams to gather market, category, channel and audience insights to inform launch and growth tactics for a specific market
Drive momentum across global teams including regional marketing, product, ops, sales, legal, policy, and channel partners to ensure all elements of GTM are aligned and ready ahead of a market launch or expansion initiative
Define prioritization, strategy, roadmap and success metrics across a range of cross-functional business initiatives to achieve sales and engagement / retention
Own and operationalize a clear go-to-market strategy for new market launches, bringing a clear point of view to the team, and informing strategic decisions and tradeoffs
Identify and burn down bottlenecks, test new approaches, and double down on what works to scale our footprint across key international markets

Minimum Qualifications:

8+ years experience in strategic marketing, product marketing management or product management, within technology, internet technology, or management consulting
Combination of strategic product marketing experiences and hands-on tactical execution
Experience with customer research and proficiency in using data and insights to inform product and GTM strategy
Experience working in a cross-functional capacity within a fast-paced, changing environment
Experience delivering product launch results with internal and external partners including product, sales, marketing, comms, partnerships, legal and policy

Preferred Qualifications:

Product Marketing experience in launching consumer hardware, software products and electronics in international markets
Domain knowledge in AR/VR, wearable devices, mobile devices, and/or hardware/software platforms
Experience with both early-stage products and established products
BA/BS degree in marketing, business, product development, or related field
MBA degree

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