Posted:1 day ago|
Platform:
Work from Office
Full Time
Collect, analyse, and interpret consumer data to identify trends, preferences, and behavioural patterns.
Track changes in consumer buying habits, sentiment, and category dynamics.
Assist in designing research tools such as questionnaires, discussion guides, and survey formats.
Conduct primary research, including surveys, interviews, store checks, and ethnographic studies.
Perform secondary research using industry reports, market databases, and publicly available sources.
Convert raw data into clear, actionable insights through structured analysis and data visualization.
Present key findings, implications, and recommendations to support strategic decision-making.
Coordinate with external research agencies to ensure accurate and timely project execution.
Collaborate with marketing, sales, product, and leadership teams to understand research requirements and deliver insights effectively.
1 2 years of experience in market research, consumer insights, or related analytical roles.
Strong understanding of qualitative and quantitative research methodologies.
Ability to analyse data and translate it into actionable insights.
Proficiency in MS Excel, PowerPoint, and basic data visualization tools (Power BI/Tableau preferred).
Excellent communication, presentation, and storytelling skills.
Ability to manage multiple projects and deliver within tight timelines.
Exposure to retail, consumer goods, FMCG, or footwear industries is an advantage.
Experience working with research agencies or within a research-focused department.
Walkaroo International
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