Visual Merchandiser

Key Responsibilities:

• Visual Merchandising Strategy:

  Develop and implement visual merchandising strategies that align with the brands identity and drive sales in the optical industry.

• Display Design:

  Design and set up visually appealing and effective displays for eyewear, optical accessories, and promotional items.

• Product Presentation:

  Ensure all optical products are presented in an organized and visually appealing manner, highlighting key product features and benefits.

• In-store Visuals:

  Manage the layout and organization of the store, ensuring that the visual flow encourages customer movement and interaction with products.

• Sales Collaboration:

  Work closely with the sales team to ensure that visual merchandising aligns with sales goals and product inventory.

• Brand Consistency:

  Maintain brand consistency across all visual merchandising efforts, ensuring that displays reflect the brands image and values.

• Trend Analysis:

  Stay updated on the latest trends in visual merchandising and the optical industry, incorporating relevant trends into display strategies.

• Inventory Management:

  Collaborate with inventory teams to manage stock levels, ensuring that display products are available for sale and in good condition.

• Event Support:

  Assist with the planning and execution of in-store events, promotions, and product launches, ensuring that visual elements enhance the customer experience.

• Reporting:

  Analyse sales data and customer feedback to evaluate the effectiveness of visual merchandising strategies and make necessary adjustments.

Qualifications:

• Proven experience as a Visual Merchandiser, preferably in the optical industry or a related retail sector.
• Strong understanding of visual merchandising principles and retail display techniques.
• Creative mind-set with a keen eye for design and detail.
• Excellent organizational and project management skills.
• Ability to work independently and as part of a team.
• Proficiency in visual merchandising software or tools is a plus.
• Strong communication skills, with the ability to present ideas and concepts clearly.
• Flexibility to work on weekends, holidays, and during peak retail periods.