Visual Merchandiser

As a Visual Merchandiser at Oyela, your role is to bring the Oyela aesthetic to life across digital and physical touchpoints by combining a strong design sense, fashion intuition, and data-driven merchandising strategy. Your responsibilities will include: - Developing and executing visual merchandising guidelines for product display across website, marketplaces, and retail pop-ups. - Curating homepages, collection pages, and product grids for seasonal drops and campaigns. - Coordinating with marketing and design teams to align visuals with campaign storytelling. - Optimizing visual hierarchy and product placement based on performance metrics. - Designing in-store layouts, mannequins, and visual setups consistent with the brand tone. - Staying ahead of emerging fashion and visual trends to keep the Oyela brand relevant and aspirational. - Working closely with Design, Marketing, and Product teams to ensure seamless execution of visual concepts. - Maintaining and evolving the visual identity of Oyela across channels clean, trendy, and Gen Z focused. Qualifications required for this role are: - Bachelor's degree in Fashion Design, Visual Merchandising, or a related field from NIFT, Pearl, or similar institutions. - 2+ years of experience in visual merchandising or fashion branding (preferably D2C or fashion retail). - Experience working with Shopify interface. - Strong eye for color, layout, and detail with a deep understanding of youth fashion trends. - Proficiency in Adobe Creative Suite (Photoshop, Illustrator) or similar tools. - Strong communication and project management skills. - Ability to work in a fast-paced, creative startup environment (6 days working). Joining Oyela will offer you the opportunity to: - Be part of a high-growth D2C brand shaping the future of Indian fashion. - Work with a young, passionate, and design-forward team. - Enjoy creative freedom to define how Oyela looks and feels across platforms. - Grow with a brand that values innovation, agility, and culture.,