Visual Merchandiser

Department: Retail Operations / Marketing
Location: Ludhiana
Experience: 2–5 years in fashion/apparel visual merchandising
Reporting To: Senior Visual Merchandiser / Retail Head

Job Summary

We are seeking a creative and detail-oriented Visual Merchandiser to support Duke’s in-store visual identity across Exclusive Brand Outlets (EBOs), Multi-Brand Outlets (MBOs), and Large Format Stores (LFS). The candidate will be responsible for display planning, styling, planogram execution, and visual consistency to enhance brand appeal and drive footfall.

Key Responsibilities

• Execute visual merchandising guidelines across retail stores in line with seasonal campaigns and brand direction
• Implement window displays, mannequin styling, and product zoning as per VM plans
• Assist in the creation and rollout of planograms, layout changes, and fixture arrangements
• Maintain VM standards across franchisee and company-owned stores
• Coordinate with store teams, area managers, and marketing for in-store execution
• Conduct regular store visits to ensure VM compliance and guide store staff
• Support new store setups, product launches, and promotional displays
• Track and report on VM effectiveness, customer feedback, and store-specific needs
• Monitor prop usage and request replenishments as needed

Skills & Competencies

• Strong aesthetic sense and knowledge of apparel/fashion styling
• Hands-on experience with window display setup and store layouts
• Working knowledge of planogram implementation and fixture planning
• Good communication and team coordination skills
• Proficiency in MS PowerPoint, Excel, or VM tools is a plus
• Willingness to travel frequently for store execution and audits

Preferred Background

• Degree/Diploma in Visual Merchandising, Fashion Design, or Interior Design
• Hands-on knowledge of EBO, MBO, and LFS formats

Job Type: Full-time

Pay: ₹25,000.00 per month

Application Question(s):

• Do you have 2–5 years of experience as a Visual Merchandiser in the fashion/apparel industry?

• Have you worked with franchisee stores (FOFO/COCO), EBOs, MBOs, or LFS formats before?
• Are you experienced in executing window displays and mannequin styling independently?
• Have you created or worked with planograms or fixture layouts?
• Are you familiar with seasonal visual merchandising rollouts and promotions?
• Have you conducted store audits or VM compliance checks?
• Are you comfortable traveling regularly to stores across different cities or zones?
• Have you worked with design or layout tools like SketchUp, CorelDRAW, or Adobe Illustrator?
• Have you coordinated with store managers or retail operations teams for VM execution?
• Are you able to work with minimal supervision while maintaining brand VM guidelines?

Work Location: In person