Vice President Marketing

Position:

About Us:

The Company has established itself as a key supplier in the Southern Indian market, covering Tamil Nadu, Pondicherry, Kerala, and Southern Karnataka. For more details visit our website: www.sumangalasteel.in

About the Role:

Key Responsibilities:

1. Develop and execute comprehensive marketing strategies for brand building and sales promotion.
2. Build and manage a strong brand identity aligned with the company’s quality and innovation standards.
3. Evolve the right communication objectives/briefs that would deliver the desired competitive brand profile
4. Arrive at and manage marketing / communication budgets competitively.
5. Recruit and manage external agencies for advertising, media, digital campaigns and suppliers for communication.
6. Lead digital marketing initiatives to enhance brand visibility and engagement.
7. Collaborate with sales and corporate teams to ensure marketing alignment with business objectives.
8. Work closely with sales and senior management to decide on dealership, project sales and pricing strategies

Candidate Profile:

• Proven experience (10+ years preferred) in

  brand management and marketing

  , ideally within

  construction materials industry. But for the right candidate with marketing / communication experience, relevant industry experience is not a deterrent.

• Degree in Engineering / MBA from reputed college.

• Strong understanding of

  B2B and B2C brand-building strategies

  .
• Excellent

  creative thinking, interpersonal, and leadership skills

  .
• Good understanding of communication strategy including

  digital marketing

  .
• Ability to conceptualize and execute impactful marketing campaigns.
• Language proficiency – English with good working knowledge of Tamil.

Why Join Us:

• Opportunity to lead the marketing strategy for a reputed and growing TMT brand.
• Dynamic work environment encouraging innovation and creative thinking.
• Competitive compensation and long-term growth prospects.