Vice President- Marketing

Position Name: Vice President Marketing

Experience in Years: 12+ Years

Location: Shivajinagar, Pune

About Us:

Imagicaaworld Entertainment Ltd. is India’s premier entertainment destination company, home to some of the country’s most iconic leisure brands — Imagicaa, Wet’nJoy, Aqua Imagicaa, and Sai Teerth. With 8+ parks across key markets and an ambitious growth pipeline, we are redefining how India experiences fun, adventure, and culture.

Role Overview:

Vice President – Marketing

Key Responsibilities:

Brand Leadership

• Define and evolve the brand identity and voice for each park and sub-brand.
• Craft compelling narratives and positioning strategies that build long-term brand equity.

Digital & Performance Marketing

• Drive ROI-led digital campaigns, including SEO, SEM, paid media, influencer marketing, and social media.
• Leverage data-driven strategies to optimize conversions and digital engagement.

Consumer Insights & Strategy

• Use market research, analytics, and customer data to refine marketing strategy and product-market fit.
• Monitor industry trends and consumer behavior to inform brand evolution.

Integrated Campaigns

• Lead end-to-end 360 campaigns across print, outdoor, digital, and on-ground platforms.
• Work with creative and media agencies to deliver high-impact, seasonal and thematic campaigns.

Strategic Partnerships

• Forge impactful alliances with travel operators, tourism boards, influencers, media houses, and F&B brands.
• Collaborate to unlock new distribution channels and co-branded opportunities.

Growth & Revenue Impact

• Partner with sales and park operations teams to launch promotional offers, pricing strategies, and volume-driving initiatives.
• Monitor footfall trends and take corrective actions for revenue optimization.

Team Building & Leadership

• Lead and mentor a high-performance team across functions – brand, digital, CRM, content, and design.
• Foster a culture of creativity, ownership, and performance.

Marketing Innovation

• Champion marketing automation, MarTech, and AI tools to enhance efficiency and personalization.
• Continuously explore emerging technologies to stay ahead of the curve.

Qualifications & Experience:

• MBA in Marketing or related discipline from a reputed institute.
• Minimum

  12 years of progressive marketing experience

  , with

  5+ years in a senior leadership role

  .
• Proven track record in driving brand growth, consumer engagement, and business results.
• Experience in

  digital-first consumer brands

  ,

  media-intensive environments

  , or

  experience-centric industries

  (hospitality, entertainment, tourism, etc.).
• Strong business acumen, communication skills, and cross-functional leadership capability.