Vehant Technologies - Manager - Product Marketing

Roles & Responsibilities:

- Define the product positioning: Based on the research, define the product's unique selling proposition (USP) and positioning in the market.

- Identify the key benefits and features of the product that resonate with the target audience.

- Develop messaging and content: create compelling messaging that communicates the product's value proposition to the target audience.

- Develop content such as product videos, demos, whitepapers, and case studies that help educate and persuade potential customers.

- Collaborate with cross-functional teams: work closely with product development, product managers, sales teams, and other stakeholders to ensure that the product messaging is consistent across all channels.

- Work closely with the sales team to create sales enablement materials and ensure that they are trained to effectively sell the product.

- Work with Central marketing on translation and localization of global product related content and sales tools

- Launch and promote the product: Create and execute go-to-market strategies to launch and promote the product including developing marketing campaigns, creating product collateral, and collaborating to events and webinars.

- Analyze and optimize: Analyze performance of product marketing assets and use data insights to optimize future product marketing strategies.

- Monitor key performance indicators (KPIs) such as product adoption, revenue, and customer feedback to measure the success of the product marketing efforts.

- Work with regional sales and customer success teams to identify customer use cases and capture these into compelling content including written case studies, blogs, customer win press releases and customer testimonials.

- Evangelize ADP's value proposition with customers, partners, press and via social media and promote ADP's thought leadership and brands

- Conduct market research: deeply understand the market, competition, and target audience.

- Conduct market research to gather insights and data that inform product positioning and marketing strategies.

- Creativity: be creative and innovative, constantly coming up with new and effective ways to promote the product and engage the target audience.

- Project management skills: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a high activity, dynamic environment.

- Penchant for delivering on time with high attention to detail and quality.

- Demonstrated ability to work individually on projects while collaborating with and supporting other team members.

- Behavioral characteristics: intellectually curious, passionately persistent, resilient and tenacious - always learning and bravely tackling new challenges.

- Technical competencies: Salesforce, Microsoft 365, Tableau, Google Analytics, Workfront, LinkedIn.

- Other Martech, content creation or productivity tools considered an advantage