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2.0 - 4.0 years

8 - 12 Lacs

Mumbai

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Job opening for : Assistant Manager - Sales Assistant Manager - Sales Role Description : - We are now looking to hire an experienced business development manager to drive growth of our digital products and solutions business by the direct acquisition of strategic customers, merchants and through the indirect acquisition of merchants through the following channels: acquiring banks and merchant aggregators. The role brief includes : - Defining and driving customer acquisition tactics - Driving revenue growth from Ai Based products and Fintech products. You will also work in the Banking , Insurance and Finance related products both in Hardware and software. Responsibility areas : Planning : - Creating and executing a plan designed to deliver on company targets for the Digital Products and Solutions Business across all markets where they are present, detailing how targets will be achieved, our approach to specific vertical markets, and the capabilities required to deliver upon these targets - Ensure all pipeline and sales activity is accurately documented and kept up-to-date via CRM and reporting tools - Develop and execute the marketing and branding required to assist business development as well as sales Sales : - Drive the country teams selling to merchant, clients - taking accountability for lead generation for strategic merchants, pipeline management and revenue generation against target - Driving the team in the use of reporting tools, ensuring SLAs and targets are achieved Channel Development : - Work with the teams focused on corporate, BFSI customers to identify potential acquiring partners, building and maintaining the channel partner pipeline and driving engagement of these - Identify strategic merchant and merchant aggregator partners. - Manage high-level channel negotiations to ensure a fair and favourable relationships. Channel Management : - Manage existing channel partners to ensure the relationships are as productive and fruitful as they could be, driving more value from these relationships as required - Build our capability to efficiently acquire and on-board new SME business customers via digital channels - Generate and execute Digital Marketing campaigns through Social media, Web. - Business Development & Marketing Key Qualities : - Passion - Planning & Delivery - Sales Expertise - Negotiations - Leadership - Quality - Presentation and Communications Qualification : - BE/ BCOM/ BSc from a reputed college and university - Preferred MBA/ PDDBM From recognized institute university Experience : - 2+ years of experience - Experience in Software Sales, Digital Payments/ BFSI sales and marketing preferred. Package : As per industry standards

Posted 7 hours ago

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5.0 - 8.0 years

4 - 8 Lacs

Bengaluru

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Solution as a service Security Job Title:ML8 Solutions Marketing Associate Manager, M+C Management Level :L8 Associate Manager Location:India/Costa Rica/Argentina/Poland Must have skills: Integrated Marketing Good to have skills:Solution and Product Marketing What is Solutions Marketing at Avanade Do you want to be part of our evolutionWe are on a mission to help our clients do what matter and reach their full potential by unlocking the power of Microsoft to drive AI value. Solutions Marketing plays a pivotal role in our success, serving as the bridge between our services and our clients. We are the driving force of bringing our solutions to life through compelling messages that harness a collective of knowledge about market conditions, client challenges and behavior, competitive knowledge and subject matter expertise and fuels the rest of our go-to-market initiatives. If you thrive at the intersection of marketing innovative technology solutions, insights, and the creative application of technology to solve real business problems to drive material client demand, look no further. Job Summary :We are seeking a dynamic Solutions Marketing Associate Manager to join our team. The successful candidate will be responsible for coordinating marketing efforts across various functions and practice areas. This role involves acting as a Marketing Subject Matter Expert (SME) and ensuring the effective implementation and optimization of go-to-market (GTM) initiatives. Key Responsibilities: GTM Perspective :Align with relevant business SMEs, Microsoft related stakeholders, across Avanade and Accenture where and when needed to create a holistic perspective married with product knowledge, services, compete, pricing, analyst, perspectives and align with relevant marketing teams to drive execution of the agenda. GTM Capability Readiness & Launch: Ideate, and refine specific go-to-market messages. Conduct market landscape analysis, competitive analysis and message testing to support GTM initiatives. Collaborate with campaigns and thought leadership teams to optimize launch activities. Integrated Campaign planning and activation: Work collaboratively across various marketing functions, ensuring deep alignment with campaign and industry marketing teams, media, analyst relations events and other teams for seamless program execution. Involves coordinating efforts to develop and implement comprehensive go-to-market strategies that resonate with target audiences and drive demand. By fostering strong relationships and maintaining open communication channels with these teams, the Solutions Marketing Associate Manager ensures that all marketing initiatives are cohesive, strategically aligned, and effectively executed to achieve the company's business objectives Annual GTM Planning: Develop and maintain GTM plans for solutions practices, aligning with global and regional marketing functions. Ensure the creation and maintenance of Bill of Materials (BOM) content and client stories across primary market-facing platforms. Support content development including joint research with Microsoft, GitHub or other third parties, relevant to your solution area. Manage the sunsetting and retirement processes for market-facing collateral. Annual Joint Partner Marketing Plan: Interlock with business stakeholders to ensure GTM and demand generation planning are represented in the annual alliance plan. Support the creation of solution-centric Partner Investment Request plans and content to support GTM investments. Event Activation: Participate in event thematics and content build for solution specific events such as Fabric Community Conference, including aligning the launch of new capabilities and making the most of our expert speakers and partner opportunities in our events plan. Support areas/regions with content that can scale across regions for your category where and when possible. You will also align with Avanades practice and Client Solutions leads and other teams to support new capabilities and announcements. Area and Regional Marketing Activation: Work directly with areas and regions to support local market GTM plans and activation. Build and align GTM funding tactics and initiatives with regional teams. Support the creation of content BOMs needed for local market execution. Analyst Engagement and Featured Report Support: Execute briefing cadences with key analysts, influence whitepapers, and share lighthouse wins. Write and commission content for analyst wave, quadrant, and other featured reports. Key Performance Indicators (KPIs): GTM Initiative Success: Measure the effectiveness of GTM initiatives through metrics such as campaign performance, lead generation, and conversion rates. Event Impact: Coordinate with field and industry marketing to evaluate the success of events based on attendance, engagement, and feedback from participants. Regional Activation: Coordinate with field marketing to assess the impact of regional marketing activation efforts through metrics such as regional campaign performance and local market engagement. Analyst Relations: Monitor the success of analyst engagement activities through the number of briefings, whitepapers influenced, and featured reports. Content Performance: Measure the effectiveness of BOM content through metrics such as content engagement, downloads, and usage. Funding Usage: Providing POE proof and performance metrics to support of aligned funding for activation jointly with partners. (do not remove the hyperlink) Qualification Experience: Experience working in a global marketing environment and collaborating with regional teams. Familiarity with the technology industry and understanding of B2B marketing dynamics. Proven track record of successfully launching and managing marketing campaigns. Experience in creating and managing marketing content, including BOMs and sales enablement materials. Strong analytical skills and the ability to interpret data to drive marketing decisions. Educational Qualification: 5-8 years of experience Bachelor's degree in Marketing, Business, or a related field. Proven experience in solutions marketing, preferably in a technology or B2B environment. Strong project management skills and the ability to manage multiple initiatives simultaneously. Excellent communication and collaboration skills. Ability to work effectively with cross-functional teams and stakeholders. Experience with CRM systems and marketing automation tools. Knowledge of market research and competitive analysis. Familiarity with content creation and creative production processes. Ability to conduct market landscape analysis and message testing. Experience in planning and executing events, including funding submissions and event promotion. Strong understanding of sales enablement and the creation of sales learning content.

Posted 2 weeks ago

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3.0 - 8.0 years

6 - 12 Lacs

Navi Mumbai

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We are seeking talented and experienced Marketing Manager to join our dynamic team and lead our branding, communication and inbound marketing initiatives. Job Description We are seeking a talented and experienced Marketing Manager to join our team. As a Marketing Manager for our AI SaaS products, you will be responsible for overseeing branding communications and implementing various marketing strategies, including digital marketing, email marketing, social media marketing, LinkedIn marketing, website marketing, SEO, SEM, and more. Your role will be instrumental in driving brand awareness, generating leads, and achieving marketing objectives for our innovative AI-driven pricing solutions. Responsibilities - Develop and execute comprehensive marketing strategies to promote our AI SaaS products for dynamic pricing, ensuring brand consistency and market positioning. - Oversee and coordinate branding communications, including messaging, visual identity, and tone of voice, to create a compelling and cohesive brand image. - Plan, execute, and optimize digital marketing campaigns across various channels, including email marketing, social media marketing, LinkedIn marketing, and website marketing. - Collaborate with the content team to create engaging and informative content that resonates with our target audience, including blog posts, whitepapers, case studies, and more. - Implement effective SEO strategies to improve organic search rankings and increase website traffic, ensuring visibility and discoverability of our products and solutions. - Manage paid advertising campaigns, including search engine marketing (SEM), display advertising, and retargeting, to drive qualified traffic and generate leads. - Monitor and analyze marketing metrics, including website traffic, conversion rates, and campaign performance, to make data-driven decisions and optimize marketing initiatives. - Collaborate with the sales team to develop marketing collateral, sales enablement materials, and presentations that effectively communicate the value proposition of our AI SaaS products. - Stay up-to-date with industry trends, competitive landscape, and emerging technologies in AI and dynamic pricing, incorporating relevant insights into marketing strategies. - Manage and build relationships with external partners, agencies, and vendors to support marketing initiatives and ensure effective execution of campaigns. Qualifications - Proven experience as a Marketing Manager, preferably in the AI or SaaS industry, with a strong focus on digital marketing and branding communications. - In-depth knowledge of marketing strategies and tactics, including email marketing, social media marketing, LinkedIn marketing, website marketing, SEO, and SEM. - Familiarity with AI concepts and technologies, particularly in the field of dynamic pricing, is highly desirable. - Demonstrated ability to develop and execute successful marketing campaigns, driving brand awareness, lead generation, and customer acquisition. - Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to optimize marketing efforts. - Proficiency in using marketing automation tools, CRM systems, and digital analytics platforms. - Excellent written and verbal communication skills, with the ability to create compelling content and effectively communicate ideas. - Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously. - Creative mindset with the ability to think strategically and generate innovative marketing ideas. - Master's degree in Marketing, Business Administration, or a related field. Additional certifications in digital marketing or AI would be a plus. If you are a strategic and results-oriented Marketing Manager with a passion for AI SaaS products and dynamic pricing, we would love to hear from you. Please submit your resume and a cover letter outlining your relevant experience and explaining why you are the ideal candidate for this position.

Posted 1 month ago

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