Urgently Hiring Innovation Insights Manager- Global

Greetings from RSPL Group HCD Vertical!

Company Profile Brief

Company : RSPL Group is more than 6000 Cr diversified conglomerate, which is committed to value for money propositions & credited with several innovations over last 3 decades. The sagacity to weave its business around consumer needs has conferred RSPL Group with a distinct value and identity. Efficient capital structure, cutting edge technology, operational discipline and a widespread distribution network, have together attributed to enhance RSPL Group and enabled the organization to deliver value to consumers.

Diversified Group having product category in FMCG, Dairy Products, Hygiene Care, Foot wear, Real Estate, Renewable Energy.

RSPL Vertical: HCD

Group Websites           :

Time- 10:00 am to 06:30 pm

Please find the

About the Role

Consumer & Market Insights (CMI)

Innovation team

voice of the consumer

Key Responsibilities

1. Opportunity Exploration & Idea Evaluation

• Partner with the Innovation team to identify and assess new business ideas, whitespace areas, and emerging demand spaces.
• Lead early-stage

  consumer exploration

  through

  need-gap studies, ethnographies, trend immersion

  , and

  U&A research

  .
• Convert broad ideas into

  sharp, insight-led propositions

  by synthesizing consumer tensions, motivations, and usage occasions.
• Test early ideas for

  consumer relevance, potential, and product–market fit

  using appropriate research tools and frameworks.

2. Proposition & Product Development

• Support the development of compelling product propositions — articulating benefits, RTBs, and emotional hooks.
• Co-create sharp innovation briefs in collaboration with R&D, Marketing, and Packaging teams.
• Guide

  product testing

  (sensory, claims, packaging formats) to ensure solutions are aligned with consumer expectations.

3. Communication & Claims Development

• Translate insights into clear messaging territories and validate communication ideas, claims, and creative assets.
• Design and manage testing across stages — from storyboards to final creatives — with clear go/no-go recommendations.

4. Launch Readiness & Market Validation

• Lead

  concept tests, CLTs, HUTs, pricing studies

  , and volumetric forecasting to support business case development.
• Identify potential adoption barriers, go-to-market challenges, and consumer triggers that can enhance launch impact.

5. Strategic Partnership & Influence

• Act as a thought partner to the Innovation and Category teams, connecting consumer truths to strategic decisions.
• Present research findings in clear, actionable narratives to senior cross-functional stakeholders.
• Bring an outside-in view by integrating cultural, category, and competitive signals into the innovation process.

Contact HR: Ravi Bodh

Contact Number: +91 9151918431

Email ID: ravi.bodh@rsplgroup.com