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Bajaj Finance
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Unit Manager/Senior Unit Manager

Unit Manager/Senior Unit Manager

Bajaj Finance

2 - 3 years

27 - 32 Lacs

pune

Posted:-1 days ago| Platform:

Apply

Skills Required

front end negotiation finance management communication

Work Mode

Work from Office

Job Type

Full Time

Job Description

Unit Manager - Digital Platforms/Senior Unit Manager - Digital Platforms
Job Purpose
Capability development for Bajaj Finserv digital assets – App and web. Work closely with COE to gather requirements, and with IT to deliver any new requirement or enhancement in existing capabilities. Once any capability goes live, ensure it is functional at all times by tracking key performance metrics using multiple tools. All capabilities on platform will lead to increased adoption of App, Web and contribute to business, engagement, increased traffic, and conversions. Duties and Responsibilities

Ensure customer-facing capabilities are envisaged, delivered, and functioning with attention to detail:

Understanding business/service requirement

Ensuring that the requirement is delivered in a customer intuitive manner

Making sure the right communication reaches out to the customer to ensure engagement and caters to business/service need

For management of any asset in the digital platform:

Ensure it is working fine at all times

Research and benchmark similar capabilities in the market and explore improvements

Personalization of properties on Digital Platform for driving business priorities

Work with IT and Data Science Teams to provide specific views on prioritized business modules to customers, including segmentation based on persona and creating front-end capability to display on platforms

Tracking key metrics:

Click to next view success %

App launches, Driving DAU (Daily Active Users), MAU (Monthly Active Users)

Service utilization via digital assets

Ensure feature adoption increases customer retention on Bajaj Finserv Digital Assets

Targets achieved (Planned vs. actual business or service numbers)

Analyzing and evaluating effective activities to keep customers engaged on the Platform:

Measure the last activity with the latest engagement activity to understand what works and what doesn't

Benchmark engagement activities with the industry

Analyze engagement activity to determine which engagement product should be introduced in the application

Identifying and timely fixing of issues while observing customer behavior in production:

Ensure TAT is within limits while fixing issues

Involve responsible stakeholders for issue debugging and resolution

Timely approach/communication to ensure continued customer engagement without any hassle

MIS and Power BI dashboards:

Track traffic, leads, and conversions via Power BI dashboards

Publish latest updates of customer activity on assets

Engage with data/business team to understand customer trends and improve engagement

Maintain track of daily activities for release, service, issues, and engagement

Key Decisions / Dimensions

BRD scenarios writing and test case creation (using Gen AI)

Solutioning based on linked backend systems

Working with Platform Content Management System tools for delivering front-end assets

Developing new ideas and ensuring compliance to increase App Engagement and Adoption

Major Challenges

Prioritization of multiple requirements received from business, performance marketing, regulatory

Managing multiple stakeholders simultaneously

Ensuring customer engagement on the asset

Required Qualifications and Experience

Qualifications: Post-Graduation MBA

Work Experience: 2-3 Years in App/web development domain

Skills Keywords:

Project management

CleverTap

Medallia

Pimcore

Google Analytics

Azure

MS Excel

MS Power Point

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Unit Manager/Senior Unit Manager