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Bajaj Finance
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Unit Manager/Senior Unit Manager

Unit Manager/Senior Unit Manager

Bajaj Finance

2 - 3 years

27 - 32 Lacs

mangaluru

Posted:-1 days ago| Platform:

Apply

Skills Required

front end negotiation finance legal management

Work Mode

Work from Office

Job Type

Full Time

Job Description

Unit Manager - Digital Platforms / Senior Unit Manager - Digital Platforms
Job Purpose

Capability development for Bajaj Finserv digital assets (App and Web).

Work closely with COE to gather requirements, and with IT to deliver any new requirement or enhancement in existing capabilities.

Ensure new capabilities are functional at all times after launch by tracking key performance metrics using multiple tools.

Drive increased adoption of App and Web platforms to contribute to business growth, engagement, increased traffic, and conversions.

Duties and Responsibilities

Ensure customer-facing capabilities are envisaged, delivered, and functioning with attention to detail:

Understand business/service requirements.

Ensure requirements are delivered in a customer-intuitive manner.

Ensure effective communication reaches the customer to engage them with the application and cater to business/service needs.

Management of digital platform assets:

Ensure assets are functioning properly at all times.

Research and benchmark similar capabilities in the market for potential improvements.

Personalize properties on the digital platform to drive business priorities.

Work with IT and Data Science Teams to provide prioritized business modules to customers, including segmentation based on persona and creating front-end capabilities to display on platforms.

Tracking key metrics:

Click-to-next-view success percentage.

App launches; drive DAU (Daily Active Users) and MAU (Monthly Active Users).

Service utilization via digital assets.

Increase customer retention on Bajaj Finserv Digital Assets through feature adoption.

Track targets achieved (planned vs. actual business or service numbers).

Analyze and evaluate activities to keep customers engaged on the platform:

Measure engagement activities to understand effectiveness.

Benchmark engagement activities with industry standards.

Analyze engagement activities to determine which products should be included in the application.

Identify and fix issues by observing customer behavior in production:

Ensure TAT (Turnaround Time) is within limits for issue resolution.

Involve relevant stakeholders for debugging and resolving issues.

Maintain timely communication to ensure uninterrupted customer engagement on the application.

MIS and Power BI dashboards:

Track traffic, leads, and conversions via Power BI dashboards.

Publish updates on customer activity on digital assets.

Engage with data/business teams to understand customer engagement trends.

Maintain records of daily activities related to releases, services, issues, and engagement.

Key Decisions / Dimensions

Writing BRD scenarios and test cases (using Gen AI).

Solutioning based on linked backend systems.

Working with platform content management system tools to deliver front-end assets.

Developing new ideas and ensuring compliance to increase app engagement and adoption.

Major Challenges

Prioritizing multiple requirements from business, performance marketing, and regulatory stakeholders.

Managing multiple stakeholders simultaneously.

Ensuring ongoing customer engagement with the digital asset.

Required Qualifications and Experience

Qualifications: Post-Graduation (MBA)

Work Experience: 2-3 years in App/Web development domain

Skills Keywords:

Project management

CleverTap

Medallia

Pimcore

Google Analytics

Azure

MS Excel

MS PowerPoint

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Unit Manager/Senior Unit Manager