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Unit Manager/Senior Unit Manager

Unit Manager/Senior Unit Manager

Bajaj Finance

2 - 3 years

27 - 32 Lacs

pune

Posted:1 month ago| Platform:

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Skills Required

front end negotiation finance legal

Work Mode

Work from Office

Job Type

Full Time

Job Description

Unit Manager - Digital Platforms/Senior Unit Manager - Digital Platforms - About The Role
Unit Manager - Digital Platforms/Senior Unit Manager - Digital Platforms
Job Purpose
Capability development for Bajaj Finserv digital assets (App and web). Work closely with COE to gather requirements, and with IT to deliver any new requirement or enhancement in existing capabilities. Once any capability goes live, ensure it is functional at all times by tracking key performance metrics using multiple tools. All capabilities on the platform will lead to increased adoption of App and Web, contributing to business, engagement, increased traffic, and conversions. Duties and Responsibilities

Ensure customer facing capabilities are envisaged, delivered, and functioning with attention to detail:

Understanding business/service requirement

Ensuring that the requirement is delivered in a customer intuitive manner

Ensuring the right communication reaches out to the customer to ensure engagement with the application and caters to business/service needs

Management of any asset in the digital platform:

Ensure it is working fine at all times

Research and benchmark similar capabilities in the market to improve the asset

Personalization of properties on the Digital Platform for driving business priorities

Work with IT and Data Science Teams to provide specific views on prioritized business modules to customers, including segmentation based on personas and creating front-end capabilities for display on platforms

Tracking key metrics:

Click to next view success %

App launches, driving DAU (Daily Active Users), MAU (Monthly Active Users)

Service utilization via digital assets

Ensuring feature adoption increases customer retention on Bajaj Finserv Digital Assets

Targets achieved (planned versus actual business or service numbers)

Analyzing and evaluating effective activities to keep the customer engaged on the Platform:

Measure the last activity with the latest engagement activity to understand what works and what doesnt

Benchmark engagement activity with the industry

Analyze engagement activity to determine which engagement products should be included in the application

Identifying and timely fixing of issues while observing customer behavior in production:

Ensure TAT is within limits for issue resolution

Involve stakeholders responsible for debugging and resolving issues

Timely communication to ensure customer engagement without disruption

MIS and Power BI dashboards:

Tracking of traffic, leads, conversions via Power BI dashboards

Publishing latest updates of customer activity on assets

Engaging with data/business team to understand customer engagement trends

Maintaining track of daily activities for release, service, issues, and engagement

Key Decisions / Dimensions

BRD scenarios writing and test case creation (using Gen AI)

Solutioning based on linked backend systems

Working with Platform Content Management System tools for delivering front-end assets

Developing new ideas and ensuring compliance to increase App engagement and adoption

Major Challenges

Prioritization of multiple requirements from business, performance marketing, and regulatory teams

Simultaneous management of multiple stakeholders

Ensuring customer engagement on the asset

Required Qualifications and Experience
Qualifications

Post-GraduationMBA

Work Experience

2-3 Years in App/Web development domain

s Keywords

Project management

CleverTap

Medallia

Pimcore

Google Analytics

Azure

MS Excel

MS Power Point

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Unit Manager/Senior Unit Manager