Trade Marketing - Lead

Trade Marketing Lead

Role Overview

• Lead end-to-end trade marketing strategy and execution across regions.
• Oversee POSM planning, deployment, and compliance for all in-store activities.
• Drive distribution effectiveness of input SKUs for activated months.
• Create impactful sales team briefing materials and conduct F2F briefings.
• Ensure loyalty program implementation and adherence to guidelines.
• Lead GTM/RTM initiatives for all new product launches.
• Empanel and manage key stores, track offtakes, and build retail partnerships.
• Plan, execute, and measure micro-marketing activities at cluster level.
• Manage vendor partnerships to ensure cost-effective and quality execution.
• Provide insights and ROI analysis on trade marketing activities.

Who We Are Looking For

• Graduate/Postgraduate (MBA preferred).
• 6+ years FMCG experience in Trade Marketing/Channel Development/GT Sales.
• Strong expertise in metro market handling, POSM, loyalty programs, and ROI tracking.
• Excellent leadership, analytical, and stakeholder management skills.