Trade Marketing In Charge

3 - 7 years

0 Lacs

Posted:2 weeks ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Trade Marketing Executive, your role involves developing and implementing the Trade Marketing Plan in alignment with sales and marketing objectives. You will provide execution and activation support to the Product Marketing and Sales teams for various marketing campaigns in the regions. Your responsibilities include coordinating with regional marketing and sales representatives to finalize monthly BTL and activation plans. Key Responsibilities: - Assist in implementing brand promotions and direct marketing activities for the region - Interact with sales and marketing teams regularly to identify marketing needs and prioritize product-wise branding and promotion requirements in the region - Ensure timely availability of collaterals, promotional materials, etc., in the region - Manage BTL plans and budgets for the regions - Monitor and report the results of various marketing activities in the regions - Develop and manage external suppliers, vendors, and partners to create impactful solutions for the brand - Conduct dipstick surveys to assess the impact of activities, communications, and campaigns - Enhance brand presence and campaign execution across trade through in-store planning, execution, and tracking - Regularly visit points of sales to ensure brand visibility and adherence to guidelines - Manage the Trade Loyalty Program and ensure smooth execution - Organize and manage trade and customer events - Ensure effective participation in International and Domestic Trade exhibitions - Support the Marketing head in implementing various marketing strategies and activities in the regions Qualifications Required: - Bachelor's degree in Marketing, Business Administration, or related field - Proven experience in trade marketing or related field - Strong communication and interpersonal skills - Ability to multitask and work effectively in a fast-paced environment - Proficiency in Microsoft Office Suite - Analytical mindset with attention to detail - Strong project management skills (Note: Additional details about the company were not provided in the job description.),

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