Trade Marketing Executive - Oncology

develops and executes strategies to drive sales and product visibility at the trade (wholesale, retail, or distributor) level

• Strategy Development:

  Design and implement trade marketing plans that align with overarching marketing and business objectives.

• Campaign Execution:

  Create and manage promotional campaigns, including in-store displays, point-of-sale materials, and events, to boost product demand and visibility.

• Market Analysis:

  Conduct market research, analyze sales data, and monitor competitor activities to identify trends and opportunities.

• Cross-Functional Collaboration:

  Work closely with sales, product, creative, and supply chain teams to ensure seamless execution of marketing activities.

• Retailer and Distributor Management:

  Build and maintain strong relationships with trade partners to secure optimal product placement and support joint business plans.

• Budget Management:

  Oversee and effectively manage trade marketing budgets to ensure cost-effective resource utilization.

• Performance Monitoring:

  Track and report on the effectiveness of trade marketing initiatives using relevant metrics to assess performance and inform future strategies.

• Sales Team Support:

  Provide training, support, and marketing assistance to sales teams to enhance their understanding and execution of trade marketing tactics.

Required Skills & Qualifications

• Analytical Skills:

  Ability to interpret data, identify trends, and make data-driven recommendations.

• Communication Skills:

  Exceptional written and verbal communication skills for effective internal and external interactions.

• Organizational Skills:

  Ability to manage multiple projects, tasks, and budgets simultaneously.

• Technical Skills:

  Proficiency with IT packages like Excel, Word, and PowerPoint, as well as experience with data analysis and project management tools.

• Strategic Thinking:

  Ability to develop and execute strategies that drive sales and brand awareness in trade channels.

• Relationship Management:

  Strong interpersonal skills to build and maintain effective relationships with key stakeholders.