Key Responsibilities:
- Thumbnail Design Creation:
- Design highly engaging and visually striking thumbnails for YouTube videos that align with the brand’s voice and objectives.
- Ensure thumbnails are optimized for high click-through rates by using vibrant colors, compelling text, and bold visuals.
- Maintain consistency in design style while adhering to brand guidelines to ensure a cohesive look across the channel.
- Create thumbnails that effectively communicate the essence of each video, triggering curiosity and viewer interest.
- Creative Collaboration:
- Work closely with the video team to understand the content and come up with creative ideas for each thumbnail.
- Bring fresh, innovative ideas to design thumbnails that are both attention-grabbing and reflective of the video content.
- Collaborate with content creators to capture key moments or stills that will make the thumbnails stand out.
- Optimization for YouTube:
- Ensure thumbnails are correctly formatted (e.g., 1280x720 resolution, 16:9 aspect ratio) and are optimized for both desktop and mobile devices.
- Stay updated with YouTube’s latest algorithm and trends, tailoring thumbnail designs to increase visibility and engagement.
- Qualifications & Requirements:
- Proven experience in creating YouTube thumbnails or social media visuals (portfolio required).
Preferred Skills:
- Basic video editing skills (for creating thumbnail animations or stills from video clips).
- Experience with A/B testing of thumbnails to determine optimal designs.
- Knowledge of SEO practices and how thumbnails play a role in video ranking.
- Strong proficiency in graphic design tools such as Adobe Photoshop, Illustrator, or other design software.
- Ability to create bold and impactful designs using color theory, typography, and composition.
- Experience with creating thumbnails in a style similar to Dhruv Rathee (dynamic, professional, and attention-grabbing).
- Strong understanding of YouTube trends, best practices, and algorithms related to visual content.
- Creative thinker with an eye for detail and visual storytelling.
- Excellent time-management skills and the ability to work with deadlines.
- Good communication skills to understand video content and adapt designs accordingly.
Job Types: Full-time, Permanent
Pay: ₹10,000.00 - ₹25,000.00 per month
Benefits:
Schedule:
Work Location: In person
