Technology Product Marketing Digital & AI

ABB

10 - 15 years

16 - 20 Lacs

bengaluru

Posted:4 weeks ago| Platform:

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Skills Required

gtm product marketing story writing iiot product management digital marketing email marketing marketing strategy google adwords case studies roi sales marketing marketing campaigns online marketing campaigns social media marketing seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

As a Digital Product Marketing Manager Digitalization & Industrial AI , you will shape and amplify ABBs global digital portfolio. By driving positioning, messaging, and go-to-market strategies for industrial AI and digital platforms, you will ensure ABBs innovations resonate with customers, partners, and industries worldwide.

Reports to: Head of Technology Product Management PA Digital

Key Responsibilities:

Drive product marketing strategy & positioning for ABBs digital and AI solutions.
Craft compelling value propositions and persona-based messaging for diverse buyer groups.
Build industry-specific content & buyer journeys (case studies, whitepapers, campaigns) showcasing AI use cases like predictive maintenance and emissions reduction.
Enable sales teams with battle cards, pitch decks, and targeted account-based marketing campaigns.
Leverage market intelligence & customer insights to refine messaging, pricing, and strategy.
Track and optimize marketing performance through KPIs, content effectiveness, and ROI.

Required Experience & Skills:

Education: B.E./B.Tech in Computer science / Electrical / Electronics / Instrumentation or related field + MBA preferred
10+ years experience in product marketing, product management, or GTM in digital/AI solutions.
Strong knowledge of Industrial AI, IIoT, and digital platforms .
Experience with asset-intensive industries (Energy, Utilities, Chemicals, Mining, Manufacturing, Transportation).
Excellent communication and storytelling skills.
Global stakeholder management and international exposure.

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