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Impact Hr Km Solutions
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Technical Marketing Executive

Technical Marketing Executive

Impact Hr Km Solutions

2 - 3 years

|

2 - 3 Lacs

Nashik Maharashtra India

Posted:2 weeks ago| Platform: Foundit logo

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Skills Required

Service Marketing Should BE Able to Deal With Rice Manufacturers

Work Mode

On-site

Job Type

Full Time

Job Description

Content Creation:
Develop and write a wide range of technical marketing content, including white papers, case studies, blog posts, product documentation, webinars, and website copy. The goal is to educate both technical and non-technical audiences on the product's features and benefits.
Product Launches:
Play a key role in product launches by developing go-to-market strategies, creating all necessary technical collateral, and ensuring consistent messaging across all marketing channels.
Sales Enablement:
Create sales tools and resources, such as presentations, demonstration scripts, and competitive analysis materials, to equip the sales team with the technical knowledge they need to close deals effectively.
Market Analysis and Competitive Intelligence:
Conduct research to understand market trends, customer needs, and competitor products. They use this information to develop a differentiated product positioning and messaging strategy.
Audience Engagement:
Engage with technical communities, such as developers and engineers, through forums, social media, and industry events. They represent the company with technical credibility and build trust within the community.
Performance Tracking:
Analyze the performance of technical marketing campaigns and content using tools like Google Analytics and other marketing platforms. They are responsible for reporting on key metrics and making data-driven recommendations for improvement.
Cross-functional Collaboration:
Work closely with product management and engineering teams to understand the technical details of the product, and with the traditional marketing team to align on broader marketing initiatives.

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