Team Lead - Sell - Merchandising

You are responsible for:

Customer understanding

• Be the voice of the customer internally
• Understand needs - even those that the customers themselves may not realize
• Stay on top of changing trends and strategic priorities through in depth data analysis to predict customer behaviour.

Pricing

• Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting.
• Use discounting to drive portfolio mix and achieve strategic goals Merchandising
• Develop and execute plans to showcase the right products
• Identify cross-selling and upselling opportunities
• Own the customer experience in the category - make navigation, discovery easier.

Save the customer time

• Identify the parameters customers use to make decisions and ensure catalog richness

Marketing

• Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels SEM, SEO, TV Commercials, etc.
• Understand SEM, SEO and Email marketing identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders

Promotions

• Create promotions to drive revenue, margins, etc.
• Own both creation and execution of promotions calendar including special occasions (Diwali, Valentines day, etc.)

Catalogue

• Own catalogue content creation lead catalogue photoshoot & content creation, drive this via internal catalogue & marketing teams
• Drive better conversions through catalogue improvement & enhancement basis customer insights

Operations

• Work with internal sourcing, quality & design team to track key project milestones, ensure processes are followed for review & reporting of the same
• Work with buying and sourcing teams to plan inventory & inwarding as per requirement, ensure inventory sufficiency & reduce non-selling inventory