Talent Branding and Marketing

Role:

Location:

Timings:

Key Responsibilities:

1. Talent & Employer Branding:

• Strategize and execute employer branding initiatives to position the organization as a preferred employer.
• Develop and implement social media campaigns on LinkedIn, Instagram, WhatsApp Campaign to showcase the companys culture, values, and career opportunities.
• Collaborate with internal stakeholders to create content highlighting employee success stories and workplace achievements.

2. Social Media Marketing:

• Manage social media platforms to drive campaigns, engagement, attract talent, and increase brand visibility.
• Create visually compelling posts coordinating with internal marketing and visual design teams
• Analyse campaign performance to improve effectiveness and ensure alignment with branding objectives.
• Designing and executing email and social media marketing campaigns.
• Generating marketing ideas and strategies through brainstorming.
• Managing promotional and branding activities

3. Event Management:

• Plan, organize, and execute internal and external events, from ideation to completion.
• Identify requirements, prepare RFPs, and manage relationships with vendors, exhibitors, and stakeholders.
• Oversee event logistics, including venue bookings, vendor coordination, and AV production.

4. Project & Budget Management:

• Maintain event budgets and track savings without compromising quality.
• Negotiate with vendors and partners to ensure optimal cost efficiency and deliverables.

5. Communication & Collaboration:

• Develop impactful presentations and marketing collateral for events and branding initiatives.
• Work closely with cross-functional teams, including Sales, Project Management, and Creative Design, to deliver cohesive projects.
• Handle both virtual and on-ground events, ensuring smooth execution across formats.

Required Skills:

• Proven expertise in talent branding, employer branding, and social media marketing.
• Strong event planning and management experience, including regional and national events.
• Proficiency in PowerPoint, Excel, and Word, with strong writing and presentation skills.
• Familiarity with design tools like Canva, Adobe Creative Suite, and CorelDRAW.
• Experience in virtual events and AV production is a plus.
• Excellent multitasking, organizational, and time-management skills.
• Strong negotiation skills and a creative mindset.

Preferred Qualifications:

• Bachelors degree in Marketing, Business Administration, Hospitality Management or Public Relations or a related field.
• Certifications in inbound marketing or event management (e.g., HubSpot, relevant certifications).