State Customer Marketing Executive - Retail

Role Responsibilities: (QUANTITATIVE / QUALITATIVE)

Outlet management

• Conduct market recce with Sales team to evaluate and finalize the outlets
• Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO
• Finalise beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar
• Work towards development and innovations in Signage Elements example racks / main shop signage/ gandolas etc
• Prepare and supervise contracts for rental outlets and get their approval through the legal team
• Ensure accurate documentation, supervision and monitoring of activated manned outlets, tertiary, POs and attendance
• Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments

Brand communication and visibility

• Help SCMM develop brand communication options at various channels as per brand imperatives
• Co-ordinate with vendors to oversee execution of signage in the state.
• Execute agrees visibility strategy and track and monitor visibility execution
• Responsible for the choice of outlets for implementation along with the Sales team.
• Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out.

Budget

• Coordinate with the manpower agency for various activities eg. claim settlement etc.
• Ensure accurate spend of budgets at the state level.

Analytics

• Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.
• Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan

Train promoters for optimum performance

• Responsible for training and development of the third party execution force through on the job training & scheduled training calendar in co-ordination with Regional/National Trade marketing
• Induct and train the promoters as per incentive schemes
• Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings.

Experience / Skills Required

Qualification: MBA in Sales and Marketing

Experience:

• 2-4 years experience in FMCG / Alco-Bev sales
• Planning, execution and review.
• Analytical & reasoning skills; data analytics
• Communication & negotiation skills
• Collaboration skills
• ROI Orientation
• Vendor Management
• Training promoters in outlets
• Creativity