Stanza Living - Senior Manager - Performance Marketing

Key Responsibilities:
1) SEO (Organic Search):
- Lead all aspects of SEO - on-page, off-page, and technical - to grow visibility for key search terms across geographies.- Conduct keyword research, competitor benchmarking, and regular site audits.- Improve rankings, organic traffic, and conversion from web channels.- Collaborate with tech and content teams to continuously improve crawlability, structure, and relevance.2) SEM (Paid Search Campaigns):
- Plan and manage paid campaigns on Google, Bing, and other relevant platforms.- Drive performance across lower-funnel and upper-funnel campaigns to support occupancy.- Optimize ads, landing pages, bids, and targeting to reduce CPL and maximize ROI.- Run experiments to improve campaign performance at scale.3) Analytics & Reporting:
- Monitor key SEO and SEM metrics using tools like GA4, Google Ads, Search Console, SEMrush/Ahrefs, and Data Studio.- Own reporting and insights dashboards to track progress across funnel stages.- Use performance data to drive continuous improvement and decision-making.

What We're Looking For: