Sr. Manager/Associate Director - Digital Marketing

Role & responsibilities

Objective _Overall experience of 10+ years leading the development of marketing strategies or leading marketing teams to execute integrated marketing plans.In-depth knowledge of digital marketing, market research, and campaign deployment and optimization

Must have skills: Omni-channel marketing activation, Data driven marketing, Customer Experience & Journey Development, Next Best Action Marketing, Mar-Tech Strategy

Good to have skills: Marketing

Location: Gurgaon, Mumbai, Bangalore, Pune

1. Develop digital marketing strategy/ campaigns:
2. Study economic indicators, tracking changes in supply and demand, identifying Travelers and their current and future needs, and monitoring the competition.
3. Plan, design, and execute all web, SEO/SEM, database marketing material:
4. Lead and guide the project teams on emails, social media, consumer marketing, BTL and display advertising campaigns.
5. MarTech Consulting Projects: Lead projects focusing on optimizing the MarTech/ AdTech stack and develop use cases to improve utilization of existing MarTech/ AdTech stack. Research, evaluate and recommend new martech /adtech systems and suppliers. Keep a holistic understanding of existing and upcoming martech/adtech platforms and how they connect into the broader marketing technology landscape.
6. Lead Marketing Programs: Supporting full spectrum of Marketing program execution from strategy definition to technical delivery.
7. Content Marketing Projects: Support on development of content marketing, social media, and web engagement programs for the client, ensuring that they are aligned with the overall content strategy.
8. Strong project management skills to be able to motivate a team and make them in line with the strategic goals of a project
9. Manage projects to plan, execute, and deliver content initiatives successfully. This includes managing timelines, budgets, resources, and coordinating cross-functional teams.
10. Lead business development efforts, develop proposal responses, build marketing assets and accelerators for various industry.
11. Work in a team of seasoned professionals & use relevant tools to develop business cases, strategic assessments, published written materials.
12. Deep skills in Marketing and digital marketing.
13. Strong knowledge of designing marketing strategies and campaign management is a must.
14. An ability to devise customer personas, customer journeys for specific personas, designing customer experiences.
15. Strong understanding of key marketing value levers, metrics.
16. An understanding of the various avenues available to drive innovative user experiences.
17. A fundamental understanding of the functioning of a marketing technologies and how they enable marketing strategies
18. Strong project management skills to be able to motivate a team and make them in line with the strategic goals of a project.
19. Strong analytical skills to bring clarity to complex issues and gather data-driven insights.
20. Ability to effectively team with others in a large, global organization.
21. Excellent communication, interpersonal skills, and presentation skills with an aptitude for compelling storytelling
1. An ability to communicate actionable insights, trends and measure performance.
2. An ability to work with the leadership to support business development and thought leadership.
3. Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations. 
4. Strong communication and presentation skills to share the perfect pitch with key stakeholders.
5. Strong client handling skills to develop, manage and deepen relationships with key stakeholders.
6. Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals.
• Possess strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members.

Preferred candidate profile