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Sr Manager - Service Demand Generation

7 - 11 years

19 - 21 Lacs

Mumbai

Posted:3 months ago| Platform: Naukri logo

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Skills Required

data cleansing Sales Data analytics Data quality Install base Service marketing Continuous improvement Event marketing Operations Analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Accountable for leading the Demand Generation activity for Services Business growth, serving the overall Installed Base Marketing and bridge Service requirements for the country: - Lead various data driven demand generation initiatives. - Work closely with Offer managers Sales team to create demand. - SPOC for managing all customer facing marketing events. - Data analytics for Service Marketing purpose - define an implement a continuous improvement process to minimize data cleansing actions and ensure that data are right the first time ; - Do Competition mapping including deep dives by offer/competitor + regular market scans. He/she will closely work with the Country Field Services Operational Marketing organization for campaign decision and customer selection. He/she will liaise with the different stakeholders for processes and tools compliance. The Services Demand Manager is part of the Country or Zone Field Service organization and reports depending on the size/maturity of the organization to the Country or Zone Field Service Operational Marketing. Main interactions: Services Offer Marketing, FS Inside/Outside Sales Team, Offer category managers, SRs Key Success Factors Close collaboration with IPO, country marketing and functions interacting with customers to drive the change of data quality. Essential responsibilities Identifies Installed Base tracking sources and evaluates potentials Monitor and control data quality in run mode and work closely with FS Operational Marketing on improvement actions Understand Global rules (KPIs ) and tools (IBIntel Digital Opportunity factory) and support the FS Operational Marketing with specific Installed Base analytics and Dashboards Accountable for leading the Demand Generation activity for Services Business growth, serving the overall Installed Base Marketing and bridge Service requirements for the country:

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Schneider Electric
www.se.com/

Automation Machinery Manufacturing

Rueil Malmaison Paris

10001 Employees

601 Jobs

    Key People

  • Peter Herweck

    Executive Vice President, Industrial Automation

  • Barbara Frei

    Executive Vice President, Innovation

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