Sr. Manager - Operations & Sales

Job Overview:

The Sr. Manager Operations & Sales, Europe, will be directly accountable for scaling student recruitment by educating, engaging, and encouraging channel partners to drive high-volume applications and recruitment growth for European universities. The primary responsibility of this role will be to execute in-person engagement strategies that strengthen channel partner relationships and maximize their student recruitment performance.

Key Responsibilities

• Develop and execute strategic sales plans to achieve and exceed regional enrolment and conversion targets.
• Analyse market trends, partner performance, and competitor activity to identify new growth opportunities.
• Collaborate with internal stakeholders to introduce high-demand universities and programs aligned with market potential.
• Conduct frequent meetings, trainings, and performance reviews with partner agencies to identify opportunities, resolve bottlenecks, and drive consistent application generation.
• Ensure that channel partners have the resources, information, and motivation to prioritise European university admissions.
• Launch and manage incentive and recognition programs to boost partner performance and loyalty.
• Establish robust feedback and escalation channels to quickly resolve partner challenges and maintain smooth operations.
• Lead and oversee the complete application processing lifecycle from channel partners, ensuring accuracy, compliance, and timely updates.
• Analyse and report on partner-driven sales funnel metrics—enquiries, applications, offers, deposits, and enrolments—delivering actionable recommendations for continuous improvement.
• Implement robust monitoring systems to analyse offer-to-deposit and deposit-to-enrolment ratios, identifying key improvement areas.
• Present comprehensive Monthly Business Reviews (MBR) and MIS reports to the BU Head and Leadership Team, highlighting key insights and actionable plans.
• Collaborate with internal teams to provide channel partners with the latest offerings and updates related to European higher education.
• Act as a Subject Matter Expert (SME) for the assigned region or product vertical, providing guidance and process training to internal teams.
• Lead, mentor, and motivate a high-performing team across multiple locations.
• Define KRAs and performance metrics aligned with organizational objectives.
• Drive performance reviews, identify training needs, and ensure continuous capability building.
• Oversee onboarding and development of new hires, ensuring alignment with organizational culture and goals.
• Foster a culture of ownership, collaboration, and innovation within the team.
• Ensure high-quality output through streamlined processes, audit checks, and continuous improvement initiatives.
• Drive efficiency in turnaround time, quality of documentation, and communication across stakeholders.
• Identify, address and resolve process bottlenecks to minimize revenue leakage and improve operational performance.
• Review team processes periodically to identify automation or optimization opportunities and ensure effective implementation.