Sr Executive Digital Marketing

Company Description

Athulya Senior Care is dedicated to providing safe and happy ageing for seniors through a wide range of specialized care services. With world-class facilities located across South India, we deliver premium assisted living, home care, palliative care, dementia care, and other services aimed at ensuring dignified and independent lives for seniors. Since our inception, we have positively impacted the lives of over 30,000 seniors, offering personalized care and holistic well-being that includes 24x7 clinical supervision, dietician-managed nutrition, and tech-driven care.

Role Description

Job Summary:

We are seeking a highly motivated and experienced SEO/SMO Executive with 3 years of proven expertise to join our growing marketing team. The ideal candidate will be responsible for developing and implementing effective search engine optimization (SEO) and1 social media optimization (SMO) strategies to improve our online visibility, drive organic traffic, and enhance our brand's presence across digital channels.

Key Responsibilities:

Search Engine Optimization (SEO):

· Develop, implement, and manage comprehensive SEO strategies, including on-page, off-page, and technical SEO.

· Conduct thorough keyword research and analysis to identify opportunities for organic growth.

· Perform website audits to identify technical SEO issues (crawlability, indexability, site speed, mobile-friendliness, etc.) and recommend solutions.

· Manage and optimize website content, including meta descriptions, title tags, header tags, and body content, for search engine visibility.

· Execute effective link building strategies to acquire high-quality backlinks and improve domain authority.

Social Media Management (SMO):

· Develop, implement, and manage social media strategies across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.) to increase brand awareness, engagement, and traffic.

· Create and maintain a comprehensive content calendar for all social media channels, ensuring consistent and timely posts.

· Manage online brand reputation by monitoring mentions, responding to comments and messages, and addressing customer feedback in a timely and professional manner.

Qualifications

· Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

· Minimum of 3 years of hands-on experience in SEO and Social Media Marketing roles.

• · Proven track record of successfully improving search engine rankings and increasing organic traffic.