Sr. Business Analyst

Job Summary:

We are seeking a Senior Business Analyst with strong analytical, communication, and digital platform expertise. The ideal candidate will work closely with business stakeholders and technical teams to deliver scalable, efficient, and well-integrated digital solutions. This role will primarily focus on business analysis, digital platform integrations, and ongoing enhancement and maintenance of digital assets across web and CRM platforms.

Key Responsibilities:

• Act as the primary liaison between business stakeholders and technical teams to gather, analyze, and document business requirements.
• Use Jira for backlog and task management, and Confluence for documentation of processes, requirements, and workflows.
• Designing solutions for problems with specific business requirements in order to ensure expected outcomes.
• Work closely with business teams to understand requirements and execute regular content and structural updates on the website via Adobe Experience Manager (AEM).
• Translate business needs into clear functional specifications, user stories, and acceptance criteria.
• Analyze system capabilities, propose feasible solutions, and support in designing architecture for platform integrations.
• Collaborate with developers, QA, CRM, and marketing teams to ensure successful implementation of business requirements.
• Track and manage ongoing enhancements and change requests across digital platforms.
• Facilitate Agile ceremonies like sprint planning, backlog grooming, and demo sessions.
• Assist in UAT planning and coordination with business users.

Preferred Experience (Good to Have):

• Hands-on experience managing CRM platforms (e.g., Leadsquared, Salesforce, Zoho, Oracle CX).
• Familiarity with Adobe Experience Cloud tools such as:
• Adobe Experience Manager (AEM)
• Adobe Commerce (Magento)
• Adobe Campaign / Marketo
• Exposure to WhatsApp marketing campaigns using platforms like Yellow.ai, Gupshup, or Twilio.
• Understanding of web technologies, REST APIs, and system integrations.
• Experience in digital campaign execution and tracking.

Basic Qualifications & Skills:

• Bachelors degree in Computer Science, Information Technology, Business, or related field.
• 4-6 years of experience as a Business Analyst, Digital Analyst, or similar role.
• Strong hands-on experience with Jira and Confluence.
• Excellent written and verbal communication skills.
• Strong stakeholder management capabilities with experience engaging both business and technical audiences.
• Solid understanding of digital ecosystems, system architecture, and integrations.
• Familiarity with Agile methodology and sprint-based execution.
• Problem-solving mindset with high attention to detail and the ability to manage multiple priorities.
• Experience in Stakeholder management, working with cross functional teams to drive results.